MANILA, Philippines–Two decades since it swept the local food scene off its feet with the phenomenal opening of the most popular American casual dining restaurant in the country, TGI Friday’s has proven that it remains the best place for great food and fun times following a Grand Store of the Year award given out by Ayala Malls.
The yearly award is presented by Ayala Malls to its merchant partners who consistently stand out and have achieved overall excellence in store operations and marketing partnerships.
The Grand Store of the Year award conferred to TGI Friday’s was the highest among all merchant awards in all Ayala Malls.
The recognition makes 2014 an auspicious year for TGI Friday’s, as the restaurant marks its 20th anniversary in the Philippines this year. “We are very happy receiving this award. The victory is even sweeter now that we are celebrating a major milestone in our history. We have a lineup of exciting developments that includes the launch of our 16th branch at the Fairview Terraces mall on June 10. We also opened the newly renovated TGI Friday’s in Glorietta 3,” says Jean Paul Manuud, The Bistro Group’s president and chief operating officer.
Delicious American-style food in generous portions, cool ambiance and award-winning customer service have always been the recipe for TGI Friday’s long-running success, and its growing number of customers is a testament to this. In fact, its unprecedented guest counts garnered several international awards in the past, such as the Highest Weekly Guest Count in 1998, Highest Annual Guest Count in 1999, Highest Annual Guest Counts International in 2001 and WOW Award between 2003 and 2004.
Living up to its promise of “In Here, It’s Always Friday!,” TGI Friday’s has maintained an innovative approach to casual dining through the years. It regularly introduces new dishes, keeps the fun level high through its world-class bartenders and, most recently, has embarked on store renovation through exciting, fresh and more modern interiors in the chain’s new stores in Glorietta 3 and Fairview Terraces.