Villar Group eyes 15 AllHome outlets by 2016
The Villar Group of Companies plans to triple the number of its AllHome outlets by 2016 as well as establish a presence in the Visayas and Mindanao starting next year to increasingly serve those who purchase furniture and appliances for their Vista Land and Lifescapes Inc. housing units.
On the sidelines of the opening of AllHome’s fifth branch in Taguig City on Saturday, Villar Group chair Manuel B. Villar told reporters that the four existing, but smaller AllHome branches—two in Muntinlupa City, and one each in San Jose del Monte City in Bulacan as well as San Fernando City in Pampanga—have been doing well, hence the plan to open three bigger outlets before yearend: One in Santa Rosa City in Laguna, and one each in Bacoor City as well as Imus City in Cavite.
AllHome is being positioned as a “one-stop shop for all home needs,” offering a wide range of products such as tiles and flooring, sanitary wares, plumbing, paints and sundries, outdoor living supplies, housewares, hardware, tools, furniture, electricals, doors and mouldings, building materials, automotive accessories, and appliances.
Villar said between four and five AllHome branches were being eyed for opening next year, while up to six may be launched in 2016.
AllHome is “a perfect fit” to affiliate property developer Vista Land, Villar said, as its branches are strategically located near the housing developments. AllHome Taguig, for instance, is just adjacent to a Camella Homes development.
“Up to 22,000 buy Vista Land houses and condominium units every year. These buyers are our market,” Villar noted.
Since Vista Land projects are also present in major and second-tier cities in Visayas and Mindanao, it would be only fitting for AllHome to also set up shop possibly in the cities of Cagayan de Oro, Cebu, Davao or Iloilo next year, Villar said.
Each AllHome branch entails an investment of about P300 million, he said.
The Villar family’s All Value Holdings Corp., or formerly MBV Retail Holdings, operates AllHome as well as the All Day convenience stores and All Day department store chains.
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