Rockwell ventures into the Queen City

Rockwell introduces the concept of high-end living in a low-rise, by providing a sprawling, spacious and low-density residence.

Home to some of the country’s best minds and artistic geniuses, the Queen City of the South continues to lure and charm people into its lair.

With its rich cultural heritage, boundless beauty and world-class talent, Cebu City has helped place the country on the international radar for creativity and craftsmanship, thus earning the recognition it rightfully deserves.

Thus, to pay tribute to the Cebuanos’ unrelenting pursuit of excellence and perfection, upscale property developer Rockwell Land Corp. has chosen the bustling City of Cebu to be the home of its first-ever development outside of Luzon.

A charming garden development set amid a sprawling 3.2-hectare lot in Lahug, Cebu City, Rockwell’s latest development, the 32 Sanson, genuinely exemplifies the Cebuano lifestyle of warmth and relaxation.

32 Sanson, according to Rockwell Land, is also a tribute to the Cebuanos’ creativity and passion and the intangibles that make the region come alive—a warm sense of community among caring neighbors, security and identity, and peace of mind.

“The City of Cebu has always been attractive to Rockwell. The scene in Cebu characterized by a booming economy, relaxed lifestyle and lively personality was something Rockwell sought to participate in,” says Rockwell Land senior vice president for sales and marketing Valerie Soliven.

“This is Rockwell’s first time to venture outside of Metro Manila. Rockwell’s communities in Ortigas, Quezon City and San Juan garnered positive reception from the market, and encouraged us to venture into Cebu,” Soliven adds.

Although a relatively new kid on the block, Rockwell Land has already built a solid reputation of creating world-class residential and lifestyle hubs over Metro Manila—evident mostly in the community it has built within the 15.5-hectare Rockwell block in Makati City.

And as the company moves to one of the most exciting destinations in the country, Rockwell Land has committed to not only deliver and replicate what it has done in its previous developments in Metro Manila, but to also harmonize its signature Rockwell lifestyle with the renowned Cebuano culture.

“Creating not only a home but a community, a space for family and friends to gather, is one of the ways Rockwell aims to satisfy the Cebuano taste for fine living. By providing residents with first-class amenities, a great expanse of landscape and pocket gardens, the development offers venues to unwind, or spend time alone or with loved ones, and allows Cebuanos to continue living the good life,” Soliven explains.

Much like its previous developments that boast of generous living spaces, the 32 Sanson will feature only five low-rise residential towers that’s sure to accord future homeowners with exquisite living spaces.

“With 32 Sanson, Rockwell introduces the concept of high-end living in a low-rise, by providing a sprawling, spacious and low-density residence. The development’s double amenities

The Cebu development will similarly feature an exceptional lineup of amenities, including two swimming pools, two clubhouses, a function room, a gym, a gameroom, multi-purpose court, a lawn, jogging path that stretches to a kilometer, and a children’s play area.

and 70 percent open space are features we hope the Cebuanos will find complimentary to their lifestyle,” she explains.

With only over 300 units nestled on an expanse of landscape, the 32 Sanson is a low-density development that promises to provide a genuinely relaxed and exclusive lifestyle. The Cebu development will similarly feature an exceptional lineup of amenities, including two swimming pools, two clubhouses, a function room, a gym, a gameroom, multipurpose court, a lawn, jogging path that stretches to a kilometer, and a children’s play area, which will allow Cebuanos and their families to enjoy life at their own pace.

“Upon completion, residents will be welcomed with a grand resort-type arrival with an exclusive entrance. Apart from the amenities mentioned, the 32 Sanson will also feature unique subterranean roads that will direct all vehicles to the basement level and allow the surface of the property to be solely for use of pedestrians, garden space and amenities. We hope this will create a setting for relaxed living,” Soliven further says.

To help ensure that the 32 Sanson would remain faithful to and seamlessly blend with the community’s rich cultural heritage, Rockwell Land has tapped the services of a homegrown talent, whose creative architectural designs have propelled his company to great heights—the Gallego Architects.

“Rockwell pays tribute to the region’s discerning eye for design by providing exceptional architecture and teaming up with a local architectural firm, Gallego Architects. With Ed and Mirella Gallego, who are Cebuanos themselves, 32 Sanson becomes truly a Cebu project, understanding the city’s taste and needs in terms of both form and function,” Soliven notes.

With the company’s expertise and a great team on board, Rockwell Land is expected to once again fulfill its commitment to create a truly world-class development.

“Combining the Gallegos’ expertise in design and knowledge of the Cebuano aesthetic and lifestyle, and Rockwell’s expertise in master planning and creating communities, we look forward to making 32 Sanson part of the dynamic scene in Cebu,” Soliven concludes.