SM opens mall in Isabela

Screengrab from www.sminvestments.com

MANILA—The country’s largest shopping mall developer, SM Prime Holdings Inc., has gained a foothold in Cagayan Valley with the opening of SM City Cauayan, Isabela, the group’s 49th shopping mall in the country.

With a gross floor area of  66,299 square meters, this is SM’s first open strip mall, the company told the Philippine Stock Exchange on Friday.

“We are excited about the opening of SM City Cauayan which is situated at the industrial and commercial hub of the Cagayan Valley region. We look forward to serving thousands of our countrymen as we continue to expand in various regions of the country which offer so many opportunities for growth,” SM Prime president Hans Sy said.

Cauayan City is considered the central business district of the Cagayan Valley region, home to over 2,000 registered business establishments. It is deemed a regional crossroads given its proximity to 11 Isabela municipalities, making it accessible to over half a million people.

Designed by EDGE Interior Designers and Arquitectonica, the company said SM City Cauayan would “feature a vibrant landscape that incorporates nature into the design.”

The mall host the group’s flagship brands The SM Store, SM Supermarket, Watsons, ACE Hardware, SM Appliances and SM Cinema, which will be the first movie theater in the region. It will also house fashion brands such as Guess, Payless, Giordano and For Me and restaurants like Gerry’s Grill, McDonalds and Max’s.

This new mall will also feature the best of homegrown restaurants, namely, Chocolate Cofeeline, Yah Coffee and Café Isabela.

The mall is positioned to be a destination mall which will further bring more famous brands from Metro Manila within the year.