Roxaco breaks ground for Go Hotel project in Parañaque

MANILA, Philippines — Roxas & Co. Inc. (RCI)’s property arm Roxaco Land Corp. has broken ground for its first franchised Go Hotel property in Parañaque, in line with plans to build five budget hotel properties under this brand by 2016.

The first Go Hotel property in Parañaque is expected to be operational before the end of this year.

“Roxaco is committed to building hotels in the next few years that will cater to the approximately 35 million local travelers,” RCI chair and president Pedro Roxas said in a press statement on Thursday.

Responding to the country’s requirement for additional hotel rooms driven by the estimated increase in the number of local travellers, Roxaco started work on the first of the five “Go Hotels” committed under a joint venture agreement with Vanguard Hotels of Singapore.

“We are moving quickly to build and open our commitment for five ‘Go Hotels’ before the end of 2016,” Roxas said.

He said the immediate construction work on the group’s maiden “Go Hotel,” located near the Ninoy Aquino International Airport (NAIA) along Quirino Avenue in Parañaque City, signified Roxaco’s commitment to complete the five hotels within the three-year timeframe.

Go Hotel is the value hotel brand of the Gokongweis’ Robinsons Land Corp.

“We are eyeing breaking ground on another hotel property in North Edsa, Quezon ,within the year and are in the process of identifying additional sites within the metropolis,” Roxas said. Roxaco’s focus for the “Go Hotel” projects is Metro Manila, according to Roxas.

Santiago Elizalde, Roxaco senior vice president, said: “Work on the project has started and we hope to have our first hotel for this brand up and running by December 2014,” Elizalde said.

Under the joint venture signed in December last year, Roxaco will initially build and operate a minimum of five “Go Hotel” properties over the next two to three years. Each of the hotels will have about 180 to 200 rooms.

“The commitment of Roxaco is that together with our partners, we will be building and opening the ‘Go Hotel’ properties within the committed timeframe. While our focus is Metro Manila, we are also exploring a number of provincial locations,” Elizalde said.

The group is banking on the promising prospects of the tourism industry and aiming for a bigger market share of the inbound and domestic traveler market.

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