Wilcon introduces its newest communications campaign and new brand ambassadors

FRANKE Kitchen Systems president for Asia Pacific Steve Henning, Wilcon EVP-chief financial officer Lorraine Belo-Cincochan, Wilcon president and CEO William Belo, Wilcon SEVP-chief operating officer Rosemarie Ong and Grohe Pacific PTE Ltd. vice president for Singapore, Philippines, Cambodia and Taiwan Alpha Ang

Building a home for the first time or renovating a condo is made easier with Wilcon Depot, a large format store that offers the largest variety of building products and lifestyle home furnishings.

SEATED from left are architect Michael Peña and Wilcon president and CEO William Belo. Standing from left are Wilcon executive financial audit manager Careen Belo, Mike’s wife Marlene Gastrock-Peña, interior designer and event host Tessa Prieto-Valdes, Wilcon SEVP-COO Rosemarie Ong, architect Paul Peña, wife Jonina Villacorta-Peña, and Wilcon EVP-CFO Lorraine Belo-Cincochan.

From a small hardware store in 1977, Wilcon Supply decided to bring its operations into a higher level by opening its first Depot outlet at Alabang, Las Piñas. The comfortable shopping experience comes with free parking spaces, air-conditioned shop, reliable delivery service and knowledgeable sales personnel.

Housing collections of homebuilding products and services, Wilcon Home Essentials is the mall-based store that has two branches located in Quezon City—one at Ali Mall and the other at Wilcon City Center on Visayas Avenue.

Wilcon introduced its newest communication campaign, Wilcon Stories, at Edsa Shangri-La Hotel. Hosts Johnny Litton and I presented the new brand ambassadors in partnership with Grohe and Franke.

Wilcon Stories features anecdotes from some of its loyal customers about how Wilcon has become an integral part of their lives as industry professionals and homebuilders. The list of testimonials includes notable and award-winning architects: husband and wife Romulo and Yolanda Reyes; father-and-son advocates of Green Architecture Mike and Paul Peña; renowned interior design practitioner Arlen de Guzman; mom-and-daughter duo Deonna Tan-chi and Joy Mendoza; and newlyweds Rafael and Alexandra Yam.

WILCON introduces its newest ambassadors. Seated from left are Wilcon SEVP-chief operating officer Rosemarie Ong, Wilcon ambassadors Alexandra Ortigas-Yam and Rafael Yam, architect Romulo Reyes, architect Michael Peña and his son architect Paul Peña. Standing from left are host Tessa Prieto-Valdes, Wilcon executive financial audit manager Careen Belo, Wilcon president and CEO William Belo and Wilcon EVP-chief financial officer Lorraine Belo-Cincochan.

The brand ambassadors talked about being Wilcon customers and how they stayed as partners in building their homes and their careers. Wilcon Stories showcases the many ways the company helps Filipinos conceptualize home ideas and make them real. In support of its presence as an institution in the retail construction industry, Wilcon keeps its feet on the ground and continues to provide the best service for its customers.

Wilcon Stories will be featured in various glossy magazines and newspapers as well as in the GMA News TV program “Homebase.”

The second part of the milestone event featured Wilcon’s exclusive partnership with Grohe and Franke, two of the most trusted global brands in bath essentials and kitchen systems.

Wilcon president and chief executive officer William Belo and senior executive vice president and chief operating officer Rosemarie Ong led this part of the event. Grohe Pacific PTE Ltd. vice president for Singapore, Philippines, Cambodia and Taiwan Alpha Ang, and Franke Kitchen Systems Group president for Asia Pacific Steve Henning joined the panel on stage.

Both brand heads talked about how they chose Wilcon to be the sole distributor of their quality products to Filipinos. Both admired Wilcon’s dedication and hard work in bringing nothing but the best products to help customers build their homes, a goal Grohe and Franke share with Wilcon. In return, Wilcon’s top executives shared their gratefulness for recognizing the company’s efforts and for the trust they have extended.

Grohe is a German brand of bath products with unrivaled quality, superior design and impressive technology. It has served the global market since 1936. Grohe products, engineered by the most experienced designers, and research and development professionals, include the famous Rainshower, bestsellers Icon and Power and Soul Showers, and its latest innovation, Grohe Red and Blue kitchen faucets.

Franke, the world’s leader in comprehensive systems for domestic kitchens, is a Swiss company operating in a number of different markets on a global scale since 1911. Franke provides wide premium product choices designed to turn your kitchen into a modern functional space. The product selection includes kitchen sinks, taps and kitchen appliances like ventilation hoods, hobs and ovens. With over 100 years of experience as a pioneering entrepreneur, Franke has already set the standard in quality, innovation and style.

As it approaches four decades of successful operations, Wilcon is honored to have Grohe and Franke as partners in continuously living up to its promise to build big ideas for Filipinos.