Ayala to offer homes for P400,000 or less
MANILA, Philippines – Property giant Ayala Land Inc. plans to offer housing units worth P400,000 and below with the creation of its fifth residential business unit to tap vast opportunities in the “socialized” housing segment.
In a disclosure to the Philippine Stock Exchange on Wednesday, ALI said its board has approved the creation of a fifth residential brand under a separate unit called South Maya Ventures Corp.
The new brand will serve the market segment below the “C” income segment that Amaia Land Corp. caters to. Other brands are Alveo Land and Avida Land which focus on the middle market while Ayala Land Premier serves the upscale market.
The disclosure said South Maya was planning to launch its first project in Gen. Trias, Cavite within the last quarter of the year on a 10-hectare lot owned by the company.
