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The most premium residential building in the country

/ 11:19 PM January 10, 2014

LUXURIOUSLY appointed Primea Junior Suite bedroom

With the new year upon us, many are exploring property investments that may result in optimum yields in the future. Makati City is still the prime area to invest in being one of the most cosmopolitan districts in the country.

ELEGANT interior details at Junior Suite bedroom

Just a smidgen away from completion is Discovery Primea (, the 68-story residential tower that is currently one of the tallest buildings in the country, and located right in the heart of Ayala Avenue. Discovery Primea stands on the site of what used to be the Gilarmi Apartments across the famed Rustan’s Department Store. The Gilarmi Apartments date back to the ’60s, and were demolished a decade ago.


Enter Discovery Primea. The top floor was topped out last year, signaling the completion of the construction stage of Discovery Primea Tower. JTKC Land is the owner/developer of the 68-story tower. The company is owned by John Tiu Ka Cho, a Filipino-Chinese taipan with wide-ranging investments, including hotels and resorts, such as Discovery Suites, real estate, manufacturing, steel and financial services, such as Sterling Bank of Asia, and the iRemit remittance service.

Discovery Primea is Tiu’s magnum opus. The tower features serviced apartments, signature residences, state-of-the-art fitness facilities, luxury spa, 24-hour concierge, in-house clinic and executive valet for its residents and guests. This development will be the most premium residential building in the country, bar none.


SPACIOUS master bathroom at Discovery Primea

As the flagship development of the Discovery Group, Discovery Primea has just 90 luxury residences available, each at least 400 square meters in size.  The first floors will have very upscale, boutique, serviced apartments with 141 suites—ranging from junior suites to two-bedroom suites.

Designed by renowned Japanese architect Kenzo Tange, the new hotel will offer well-appointed guest rooms, top-quality restaurants, meeting rooms, cigar bar, fitness center, spa, beauty salon, business center, chapel, pool bar, sundry and wellness clinic. Guest rooms will target international executives travelling to the Philippines, and the food and beverage outlets will target foodies from all over the Metro.

Intensive training of the Discovery Primea team is already underway to prepare the staff with the necessary skills and competencies that will bring forth a new breed of hospitality professionals. This level of service will be the same warm, thoughtful and world-class service that the Discovery brand is known for, perhaps best exemplified at the group’s famed Discovery Shores hotel in Boracay.

Jun Parreno, Discovery’s chief operating officer, is delighted with all the on-time development ongoing with Discovery Primea. He shared his excitement with me during his birthday party at Discovery Suites, where he celebrated his 50th birthday with an intimate group of family and friends.

It was Jun who first brought the Discovery brand to the consciousness of Filipino resort goers, when he managed Discovery Shores. With his hands-on expertise managing Discovery Primea, I am sure the Makati property will have exceptional “service with a heart” as well.

Follow @tessavaldes on Twitter or visit


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TAGS: column, discovery primea, Investments, property, residential building, tessa prieto-valdes
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