Mitsubishi sales rev up by 27% as of Oct. | Inquirer Business

Mitsubishi sales rev up by 27% as of Oct.

01:00 AM November 23, 2013

Mitsubishi Motors Philippines Corp. (MMPC) sold 27.2 percent more vehicles in the first 10 months of this year compared to the same period last year.

The automotive firm said it had sold 35,236 units as of end-October.

In October alone, MMPC reported that it registered a 23.2- percent sales growth to 3,930 units, outpacing industry growth.


As of end-October, MMPC held 24 percent of the market, good enough for a strong number two position in the industry behind Toyota Motors.


“MMPC’s positive streak is highly attributable to better representation in the passenger car segment and also a refreshed vehicle lineup, which offers the market not only with practical vehicles but also vehicles with best-in-class features, eco-friendly and great value for money,” the company explained.

“MMPC also credits its remarkable performance with the healthy financial condition coupled by an aggressive marketing and bank promotions. With this constant growth, MMPC is optimistic that it will be able to achieve its cumulative sales of more than 45,000 at the end of 2013,” it added.

Sales of MMPC passenger cars in October rose by 122 percent to 1,280 units compared to the previous month, while year-to-date sales surged by a whopping 574.8 percent to 7,754 units as against the 1,149 units sold in the same period last year.

According to MMPC, this strong sales performance can be attributed to its latest model, the Mirage G4 sedan, which complemented sales of Mirage hatchback and Lancer EX.

The Mirage G4, which was launched in October, was reportedly well received by the market as sales reached 762 units on its debut month.

Meanwhile, the Mirage G4 sedan also emerged as the second best-selling passenger car, while the Mirage hatchback is the fourth bestseller in the passenger car category, MMPC claimed.


Sales of light commercial vehicles, meanwhile, grew modestly by 2.1 percent to 2,611 units sold compared to 2,558 units sold in September.

According to MMPC, the Montero Sport continued to be the bestselling model in the LCV segment based on a year-to-date figures, as sales reached 11,828 units.

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Locally manufactured models such as L300 and Adventure are also among the top 10 bestselling LCV models occupying fifth and seventh spots, respectively. Amy R. Remo

TAGS: Auto industry, Business, car sales, Mitsubishi motors Philippines corp., profitability

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