MANILA, Philippines—The private banking unit of Bank of the Philippine Islands has rolled out the country’s first full-service online investment platform, seeking to harness the Internet to broaden participation in its managed funds.
BPI asset management and trust group, a leading wealth management unit in the Philippines with close to P600 billion in assets under management, launched Tuesday night a Web-based facility that allows investors to initiate mutual funds and unit investment trust fund (UITF) transactions through the Internet.
Through this platform, which can be accessed at www.bpiassetmanagement.com, investors can access portfolio information, explore further investment opportunities, subscribe to additional funds, redeem investments and make regular contributions online.
“Customer behavior and technology are driving the way financial and investment services are conducted and with the pace at which technology is moving, we should always be one step ahead,” BPI senior vice president and chief investment officer Maria Theresa Marcial Javier said at the press briefing.
This online investment platform resides in the same system architecture as BPI’s pioneering electronic banking facility and complements an existing online stock trading system which caters to those who prefer to manage their own equities portfolio.
“We’ve migrated our investment facility online to take advantage of the pervasive Internet technology that will empower our investor clients to transact anywhere at any time at their convenience,” said Javier. “This frees up more of their precious time that could be spent on other important business agenda or with their families.”