DEMAND for data protection and recovery products will boom in the Philippines as more businesses expand online, use social media and rely more on technology to grow, according to Malaysia-based Vanilla Applications Sdn Bhd and its Philippine partner INFOStorage Corp.
Andrew Martin, CEO of Vanilla Applications, said in a briefing that interest in data back-up and recovery products, particularly those offered by UltraBac, seemed particularly high among medium-sized companies in the Philippines. This is not surprising given UltraBac’s expertise serving large companies and institutions, including US embassies worldwide and several defense-related agencies, he said.
This is the initial feedback from the Philippine market but as more business owners become aware of UltraBac’s enterprise-class data back-up and recovery offerings and the price points for small and medium businesses, the company expects demand from smaller entities to surge, Martin said.
Melina Hwang, co-founder of Vanilla Applications, said the company was bullish on the Philippines as studies showed businesses, large and small, found the demands of a 24/7 Internet-based economy becoming more relevant to everyday business.
“Even small businesses in the Philippines are getting affected by customer expectations of a 24-hour access to their services,” she said.
“UltraBac is unique in offering technologies that provide enterprise class data protection and amazingly fast data recovery in the event of a system crash at a price point that meets the budgets of smaller Philippine companies. The simplicity of our products also makes them well suited to companies that do not have extensive in-house technical expertise,” she said.
UltraBac offers Continuous Image Protection (CIP) technology, which is embedded in both UltraBac Back-up and Disaster Recovery (UBDR) Gold and UltraBac Warp. With his technology, combined with the so-called bare metal recovery capability, every change to data in a computer and/or server is captured and protected. “In the event of all out disaster, we can recover the data in a completely different server in a matter of minutes,” Hwang said.
Vanilla Applications is the Asean representative of Washington-based UltraBac Software. The Kuala Lumpur-based company recently appointed INFOStorage as UltraBac distributor in the Philippines amid expectations of high sales potential for UltraBac continuous data back-up and quick recovery products. INFOStorage VP for enterprise solutions Anthony M. Agustin Jr. said quick recovery for UltraBac users meant data in an equipped computer and/or server could be recovered in “under five minutes.” Riza T. Olchondra