Mazda’s new Yojin3 ownership program

MAZDA’S Yojin3 programcomes with a three-year free periodic maintenance service, roadside assistance with Mazda concierge service and bumper-to-bumper manufacturer warranty.

Mazda cars are known for their exhilarating driving performance, and with their new Skyactiv technology, they are aiming to be fuel efficient as well. Mazda Philippines is making the purchase of Mazda more enticing with a new comprehensive care and maintenance program.

Car buyers know that the vehicle purchase is merely the first step in the ownership process. Just as important as purchase price are the other costs of owning a vehicle; for the first few years, the most important factor would be maintenance and warranty coverage. Mazda’s new exclusive distributor in the Philippines, Malaysia’s Berjaya Auto, aims to make ownership of a Mazda even easier than ever with its new Yojin3 Mazda Total Care program.

Yojin3 has three components: three-year free periodic maintenance service, three-year roadside assistance with Mazda concierge service, and three-year bumper-to-bumper manufacturer warranty. The program applies to all brand-new Mazda vehicles sold starting Jan. 1, 2013.

For the first three years or 60,000 km of ownership, new Mazda owners need not worry about periodic maintenance. Yojin 3 covers parts, labor, and even lubricants. For peace of mind, owners will be able to access Mazda nationwide roadside assistance and even a concierge service. The concierge can help arrange reservations for hotels and restaurants, giving a touch of exclusive service access for Mazda owners. Mazda vehicles also come with a standard three-year, 100,000-km warranty (whichever comes first), and that includes all components, bumper-to-bumper.

Steven Tan, chief executive officer of Berjaya Auto Philippines, says: “We are putting real commitment behind best in industry customer experience with every Mazda sold from Berjaya Auto Philippines and our network of dealerships. All the customer needs to do is to schedule the service, bring the car in and pick it up—we take care of the rest including the cost of service. Plus they enjoy stress free motoring for three years under our nationwide roadside assistance with concierge service.”

The program name is derived from the Japanese word “Youjin,” which translates to “care.” “Yojin3 takes out the worry and stress of owning a Mazda, leaving you to enjoy driving exhilaration of Mazda’s zoom-zoom!” Tan added.