Continuing the momentum of its record month and quarterending in December, Ford Philippines today reported the company’s best-ever January performance with retail sales jumping 123 percent year-over-year to 820 units. The exceptional month was driven by strong sales across the growing Ford lineup.
The record month was given a significant boost by the robust performance of the all-new Ford Focus, with January sales of 95 units—the strongest single month for the Focus nameplate in almost three years.
“The all-new Focus is the latest proof point of our commitment to offering segment-leading vehicles,” said Randy Krieger, president, Ford Group Philippines. “Packed with several first-in-class technologies, the all-new Focus significantly raises the bar in the compact car segment.”
Leader in small car segment
Sales of the popular Ford Fiesta—which retained its title as the best-selling 5-door hatchback in its class for two consecutive years— posted January sales that rose 17 percent year-over-year to 167 units. The Fiesta continues to be one of the clear leaders in the small car segment by delivering an unmatched combination of safety, fuel efficiency, quality, smart technologies and value for money.
The class-defining, all-new Ranger continued to demonstrate its strong appeal as the most versatile pickup truck in the market, with retail sales of 178 units in January.
“Demand for the all-new Ranger continues to be very strong. It’s great to see how receptive customers are towards this extraordinary pickup, and we’re looking forward to further expanding the all-new Ranger lineup with the range-topping Wildtrak at the Manila International Auto Show in April,” said Krieger.
Sales of Ford’s popular SUVs also delivered strong monthly performances in January, with the popular Ford Everest family SUV recording retail sales of 239 units, and overall deliveries of the class-defining, all-new Ford Explorer reaching 861 units since its launch in the Philippines.
The iconic Ford Mustang maintained its momentum with 18 units sold in January. Since its launch in September, Ford has delivered 170 Mustangs to customers in the Philippines.
In addition to the introduction of segment-leading One Ford vehicles, Ford continues to build on its commitment to further improving its customer experience, which includes customer convenience from an even wider network of nationwide coverage.
In January, Ford celebrated the continued expansion of its nationwide dealer network with the inauguration of Makati Ford in Metro Manila. Makati Ford is the sixth new full sales and service outlet Ford has opened since announcing its plan to open 12 new dealerships and expand its nationwide network to 35 by the middle of the year.
Since the inauguration of Ford Cainta in October, Ford has opened dealerships in Butuan, Naga, Tarlac and Isabela. Over the next six months, Ford will be establishing dealerships in Bohol, General Santos, Laoag, Zamboanga, Manila Bay and Baguio.
“With more segment-leading One Ford vehicles coming to the Philippines and a growing network of authorized Ford dealerships, we remain absolutely committed to our One Ford plan and confident that we will take this even further in 2013,” said Krieger.