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ABS-CBN claims ratings lead

/ 02:01 AM February 07, 2013

Broadcasting giant ABS-CBN Corp. claims that it is ahead in television audience ratings across urban and rural homes in January, citing data from Kantar Media.

In a press statement, ABS-CBN reported a total day share of 40 percent, or seven points higher than rival GMA 7’s 33 percent based on Kantar Media.

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“Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100 percent of the total Philippine TV viewing population, while AGB Nielsen reportedly has 1,980 homes based solely in urban areas that represent only 57 percent of the Philippine TV viewing population,” the statement said.

Earlier this week, GMA 7 also claimed the highest rating for January based on the Nielsen data.

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Broken down into territory, ABS-CBN said it continued to rule over all areas in Luzon outside Mega Manila with a total day audience share of 41 percent against GMA’s 37 percent; in the Visayas, with an even wider lead of 47 percent versus GMA’s 27 percent; and in Mindanao with 53 percent against GMA’s 22 percent.

ABS-CBN also maintained its nationwide primetime supremacy in January with a 44-percent audience share, a 13-point lead over GMA’s 31 percent, based on Kantar data. This was attributed to ABS-CBN’s line of drama series, including “Ina, Kapatid, Anak” with a national rating of 32.8 percent.—Doris C. Dumlao

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TAGS: ABS-CBN Corp., audience ratings, Philippines, Television
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