GMA 7 claims ratings lead

Broadcasting giant GMA Network (GMA 7) has kept its lead on television ratings over rivals for January based on the latest Nielsen TV survey.

GMA said it had registered an average total day household audience share of 33.1 percent in National Urban TV Audience Measurement (NUTAM) in Jan. 1 to 31, ahead of ABS-CBN’s 32.4 percent and TV5’s 15.7 percent.

The channel ranking remains the same in the viewer-rich areas of Urban Luzon and Mega Manila, which represent 76 and 59 percent, respectively, of the total urban television households in the country, GMA 7 said in a statement.

GMA 7 claimed the lead in the areas deemed important to advertisers, especially in the afternoon block, where it led by double digits.

In Urban Luzon, GMA scored 36.9 percent total day household audience share average, higher by 8.4 points than ABS-CBN’s 28.5 percent and 21.4 higher than TV5’s 15.5 percent.

GMA said it had ruled over rival networks in Mega Manila with an average total day household audience share of 37.9 percent, ahead of ABS-CBN’s 26.5 percent and TV5’s 16.3 percent.

More GMA programs also made it to the list of top-performing programs in Urban Luzon and Mega Manila with multi-awarded news magazine program Kapuso Mo, Jessica Soho leading both rosters for the month of January.  Doris C. Dumlao