An arresting choice of words

The image of a growling tiger may not seem very scary when it looks back at a person from a small section of a newspaper page, but it can be startling when it appears on a billboard overlooking the highway. Triggering such an emotional response to perceived threats or other similarly evocative images is thought to be linked to one’s survival instinct.

Posted: May 11th, 2012 in Columnists,Featured Columns,Inquirer Columns,Inquirer Features,Science and Health | Read More »

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