Family man on weekends, general on weekdays
By Paolo G. Montecillo
DURING weekends, Ernest Cu spends time with his family, plays golf and drives exotic cars. Come Monday when Cu steps into his office, Cu is in a warzone—and he likes it.

DURING weekends, Ernest Cu spends time with his family, plays golf and drives exotic cars. Come Monday when Cu steps into his office, Cu is in a warzone—and he likes it.

TWO YEARS into business, Cocoon Boutique Hotel, the county’s first eco-hotel, has been consistently listed in the top four hotels by Trip Advisor.com, and other Internet travel portals.

What Saranggani Representative Manny Pacquiao owns today is more than what 95 percent of Filipinos will ever have – a house in Forbes Park that reportedly cost P388 million, properties in Los Angeles, a residence in Brentville, expensive cars, businesses, and loads of cash, among others.

“You are the sunshine of my soul.” “You are the apple of God’s eye.” These sentences – and many more – that find themselves in conversations or in written pieces are metaphorical. “You sleep like a log” is a simile.
For four days in November this year, the movers and shakers of the country’s advertising industry descended on the once-bucolic province of Camarines Sur (CamSur) for a non-stop bacchanalia that is called the Philippine Advertising Congress.

Romana Peanut Brittle drew Metro Manila’s attention as a popular souvenir item, which becomes available to tourists only when they motor up to Baguio City or to this town where it has been manufactured since 1958.

Sonja F. Vodusek, general manager of The Peninsula Manila, likens the landmark hotel to a graceful swan calmly swimming in placid waters, but with webbed feet furiously paddling underneath the surface.
They started with just 80 booths. What started modestly at the Philippine Trade Training Center and Golden Shell Pavilion 20 years ago, the AsiaFood Expo (AFEX) moved to Philippine International Convention Center where it started to gain recognition from foreign manufacturers, and eventually at the World Trade Center in 1997.

Many times, within corporate circles, executives speak of dealing with ethical questions in doing business – in a moral sphere, which is full of dilemmas. These dilemmas or borderline ethical questions are in rarely talked about subjects like deception, bribery, theft, and pseudo morality.
How do you convince people to buy into your vision for the future? That’s the question every leader must figure out how to answer if he or she hopes to have significant influence. Unfortunately, many well-intentioned leaders fail to find support for their vision because they start off on the wrong foot.