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Starbucks latest foreign target for Chinese media

AFP FILE PHOTO

Starbucks has become the latest foreign firm to be roasted by China’s state-run media, following a series of accusations it is overcharging consumers.

Posted: October 21st, 2013 in Latest Business Stories | Read More »

PH among most active on social media–survey

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Malaysia, the Philippines and Indonesia have the most active people on social media, at least among consumers who frequent Starbucks coffee shops, based on a survey released by social engagement platform Local Measure.

Posted: June 16th, 2013 in Editor's Pick,Headlines | Read More »

Experiential positioning

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Several weeks ago, we attended your brand positioning seminar and the story you told us about Starbucks left a lasting impression.

Posted: March 21st, 2013 in Columnists,Inquirer Columns,Inquirer Features | Read More »

Why Starbucks is robust in PH

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THE REGIONAL modern concept design adopts clean lines, warm colors and smooth finishes to create a cozy environment.

In December 1997, the long queues at the first Starbucks store at 6750 Ayala indicated that a robust business was about to brew. The attraction was that Starbucks was an icon of American culture.

Posted: January 26th, 2013 in Editor's Pick,Featured Gallery,Headlines,Inquirer Features,Photos & Videos | Read More »

Starbucks to roll out $1 reusable cups

In this April 27, 2012, photo, a Starbucks drink waits for a customer to pick it up as barista Josh Barrow prepares another at left in Seattle.  AP FILE PHOTO

Starbucks Corp. is rolling out a $1 reusable plastic cup at its cafes starting Thursday.

Posted: January 3rd, 2013 in Latest Business Stories | Read More »

Starbucks cups to come with political message

In this April 27, 2012, photo, a Starbucks drink waits for a customer to pick it up as barista Josh Barrow prepares another at left in Seattle.  AP FILE PHOTO

Starbucks is using its coffee cups to jump into the political fray in Washington.

Posted: December 27th, 2012 in Latest Business Stories | Read More »

Coffee giant Starbucks taps into tea-loving India

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AFP FILE PHOTO

Starbucks is betting on big returns as it seeks to lure an expanding legion of coffee lovers in India – primarily a tea-drinking nation where lifestyle changes have spawned a booming market for cafes.

Posted: September 2nd, 2012 in Latest Business Stories | Read More »

Starbucks lowers outlook, shares slump

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A Starbucks coffee cup and beans. AFP FILE PHOTO/PAUL J. RICHARDS

Starbucks Corp. on Thursday reported third-quarter net income that fell short of Wall Street expectations and cut its outlook for the current quarter, citing the challenging global economy.

Posted: July 27th, 2012 in Latest Business Stories | Read More »

Starbucks plans China expansion

A Starbucks coffee cup and beans. AFP FILE PHOTO/PAUL J. RICHARDS

American giant Starbucks plans to heavily invest in expansion in China as the local population starts to embrace the coffee culture, the company’s Asia Pacific president said Wednesday.

Posted: April 19th, 2012 in Latest Business Stories,Photos & Videos | Read More »

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