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Facebook CEO Zuckerberg reaps $3.3B gain from stock options

Mark Zuckerberg , Facebook

Facebook CEO Mark Zuckerberg reaped a $3.3 billion gain last year by exercising stock options in the social networking company that he founded in a Harvard University dorm room.

Posted: April 1st, 2014 in Latest Business Stories | Read More »

MVP speaks… or tweets

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Businessman Manuel V. Pangilinan took some time away from what we can only imagine is a busy schedule to keep it real with his Twitter followers Monday night. From 7 to 8 p.m., Pangilinan’s personal account @iamMVP answered queries from his more than 68,0000 followers from serious topics like business and sports (he’s keen on the NBA team Golden State Warriors) to more mundane matters like his favorite food (pork chop, apparently).

Posted: February 19th, 2014 in Headlines | Read More »

Win the branding game online with surer steps

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p0119book

This is a noisy world. Ours is a community of public relations, advocacy and advertising clutter. We have what one book calls an “attention economy”—meaning, “attention is scarce, as money is scarce in any economy.” Attention scarcity is happening, even while information is exploding. How does one stand a chance to grab attention, hold such attention—and do business from engaging your readers, listeners or, as this book says, your “tribesmen”?

Posted: January 18th, 2014 in Editor's Pick,Headlines,Inquirer Features,Photos & Videos | Read More »

Analyzing social media sentiments

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What book should I read? What movie should we see? What’s the best restaurant in this neighborhood? Not so long ago, answers to these questions were best found through the world’s largest, oldest social network, better known as “word of mouth.” Few forms of marketing are as potent. Yet, the breadth of advice from one’s friend and family is limited, and sometimes hard to access.

Posted: December 6th, 2013 in Headlines | Read More »

Big Brother in Makati

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Big brother has conquered the country’s premier financial district as Makati City rolled out a new wireless network infrastructure in a bid to hasten response to accidents and ease road congestion by providing live traffic updates via the Internet and social media.

Posted: September 24th, 2013 in Headlines | Read More »

Marketing in the 21st century

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The marketing profession is going through a major transformation. Traditionally, marketing focuses on three key responsibilities: understanding the customer, how and where to market and building the brand promise.

Posted: September 9th, 2013 in Columnists,Inquirer Columns | Read More »

Disclosures via social media

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Social media have recently been recognized as a reliable means for disclosure of material information in publicly traded companies in the United States.

Posted: May 16th, 2013 in Columnists,Inquirer Columns | Read More »

Social media manipulation

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Last week, a video clip posted on YouTube by a Filipino based in Canada, Proceso Flordeliz Jr., showing the alleged rude behavior of Philippine Consul General to Vancouver Jose Ampeso went viral in the Internet.

Posted: May 2nd, 2013 in Headlines | Read More »

Demand for data protection system seen rising

DEMAND for data protection and recovery products will boom in the Philippines as more businesses expand online, use social media and rely more on technology to grow, according to Malaysia-based Vanilla Applications Sdn Bhd and its Philippine partner INFOStorage Corp.

Posted: March 25th, 2013 in Headlines | Read More »

Urban planner cites pros, cons of Manila Bay reclamation project

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Manila Bay. INQUIRER PHOTO/BOY ABING

Members OF social media have banded together to protest the Manila Bay Reclamation project. Lately, Facebook petition sites called “S.O.S. Manila Bay: Save our Sunset!” and “No to Reclamation of Manila Bay” have surfaced.

Posted: February 15th, 2013 in Featured Gallery,Headlines,Inquirer Features,Photos & Videos,Property Guide | Read More »

In social media space, Nescafé brews up a storm

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The company’s brand page says it all. According to a Nescafé executive, having a huge audience is a “humbling” experience.

Following its shift from traditional media advertising, Nestle Philippines already made quite a dent online via Facebook as it generated two million “likes.”

Posted: December 7th, 2012 in Latest Business Stories | Read More »

Friends with benefits: Nescafé Philippines case study for FB

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Like CRM (customer relations management), creating a brand presence on Facebook is a long-term commitment. Once the Wall is open updates must be made regularly and someone must answer fan comments, queries and complaints. Brands can’t afford to ignore social, but when—and how—does this investment pay off?

Posted: October 20th, 2012 in Headlines,Inquirer Features | Read More »

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