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What’s new in shopper experience research? (part 2)

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Last Friday, we ended our column by stating: “We should illustrate the observation study on consumer product usage behavior as well as examples in today’s setting.

Posted: October 31st, 2014 in Columnists,Inquirer Columns,Inquirer Features | Read More »

Shopper experience research for store marketing

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QUESTION: Your MRx column last Oct. 17 had right above it an interesting article by Mr. Josiah Go on Store Marketing. The article heralded store marketing as “the next wave of marketing.” But is there something really new in store marketing?

Posted: October 24th, 2014 in Columnists,Inquirer Columns,Inquirer Features | Read More »

Trouble in shoppers’ paradise

This photo taken on Oct. 4, 2014, shows a vendor sitting at a stall selling dresses, umbrellas and bags, near a pro-democracy protest site in the Mong Kok district of Hong Kong. From bargain fakes and cheap tech to high-end designer wear Hong Kong is a shopper's paradise--but retailers have taken a huge hit from weeklong mass protests that have brought the city to a standstill.  AFP PHOTO/ALEX OGLE

From bargain fakes and cheap technology to high-end designer wear, Hong Kong is a shopper’s paradise—but retailers have taken a huge hit from weeklong mass protests that have brought the city to a standstill.

Posted: October 6th, 2014 in Latest Business Stories | Read More »

Local consumers prefer ‘brick and mortar’ grocery experience

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The Department of Trade and Industry has stepped up its monitoring efforts amid speculations that prices of basic necessities and prime commodities have spiked as a result of the continued congestion at the port of Manila. INQUIRER FILE PHOTO

Local consumers prefer the traditional “brick and mortar” experience when it comes to shopping for grocery items, despite the growing trend of online shopping, research firm Nielsen revealed.

Posted: September 2nd, 2014 in Headlines,Latest Business Stories | Read More »

Cheers to young millionaire from CLN

Celine Marketing Group celebrated its 35th year by rejuvenating its brand via a stylized name, a hip new logo and a fresh new store concept.

Posted: June 7th, 2014 in Editor's Pick,Headlines | Read More »

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