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Stylish boutique mall offers sophisticated shopping environment

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CENTURY City Mall glows at night.

The local retail scene has been abuzz lately with the entry of the new Century City Mall on Kalayaan Avenue, Makati. This stylish boutique mall offers a sophisticated shopping environment that includes a good selection of dining and entertainment attractions.

Posted: November 15th, 2014 in Inquirer Features,Property Guide | Read More »

What’s new in shopper experience research? (Part 3)

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Last Oct. 31, we made two promises.   One was to give current examples of observation studies about consumer purchase and usage behavior experience for store marketing.   The other was to explain why there is this resurgence in store marketing and store marketing research.   Our examples in the two previous columns were from […]

Posted: November 7th, 2014 in Uncategorized | Read More »

Social enterprises offer gifts that keep on giving

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ECHOSTORE has prepared gift sets for consumers with a conscience

It’s that time of the year again. Everyone’s in a mad scramble to hit targets, complete next year’s budgets, and fulfill long-forgotten New Year’s resolutions.

Posted: November 2nd, 2014 in Editor's Pick,Featured Gallery,Headlines,Inquirer Features,Latest Business Stories,Photos & Videos | Read More »

What’s new in shopper experience research? (part 2)

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Last Friday, we ended our column by stating: “We should illustrate the observation study on consumer product usage behavior as well as examples in today’s setting.

Posted: October 31st, 2014 in Columnists,Inquirer Columns,Inquirer Features | Read More »

Shopper experience research for store marketing

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QUESTION: Your MRx column last Oct. 17 had right above it an interesting article by Mr. Josiah Go on Store Marketing. The article heralded store marketing as “the next wave of marketing.” But is there something really new in store marketing?

Posted: October 24th, 2014 in Columnists,Inquirer Columns,Inquirer Features | Read More »

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