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Shakey’s reengineering: From rock band, fast food joint into family restaurant chain

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SHAKEY’S has come out with game-changing innovations like online ordering.

It’s hard to believe that Shakey’s, the iconic pizza brand, could ever recover from dire financial straits in the early 2000s. It was sinking fast during those days until its ownership decided it had enough and launched a pivotal reengineering program to become a leading chain of family restaurants in the country today.

Posted: September 7th, 2013 in Editor's Pick,Featured Gallery,Headlines,Inquirer Features,Photos & Videos | Read More »

Greenwich continues to ‘level up’

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GREENWICH Marketing Director Luis Velasco

For the most part of its 42 years in the competitive quick service restaurant sector in the Philippines, Greenwich Pizza was best known as a pizza chain that appealed mainly to the mass market.

Posted: September 7th, 2013 in Editor's Pick,Featured Gallery,Headlines,Inquirer Features,Photos & Videos | Read More »

Pie according to James

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Markham talks about the joy of making pizzas.

In James Markham’s life, pizza plays a key role. As CEO and founder of Project Pie, James knows what good pizza is and what it is not.

Posted: August 3rd, 2013 in Featured Gallery,Headlines,Inquirer Features,Photos & Videos | Read More »

‘The goal isn’t to be No. 1,’ says Yellow Cab’s COO

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COOCHY Mamaclay and Roy Quejada

In 2006, Roy Quejada was at a career crossroads. Having risen the ranks of a leading hamburger joint since he started as a service crew member when he was just a freshman in college, Quejada seemed destined to grow old with the fast-food company and was, in fact, in the running for training manager when he found himself in talks with the group behind Yellow Cab Pizza Co.

Posted: February 16th, 2013 in Editor's Pick,Featured Gallery,Headlines,Inquirer Features,Photos & Videos | Read More »

War of the (pizza) worlds

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PIZZA chains have gone forth and multiplied across the metropolis.

Care for a pizza, solo or family size? Hmm, mere mention of that five-letter word—pizza—makes me want to sashay over to the nearest mall or casual/fine dine-in restaurant. Originating from Italy, pizza pies have become a national dish, thanks to the power of advertising, marketing acumen, product endorsement, and what-have-you.

Posted: September 29th, 2012 in Editor's Pick,Featured Gallery,Headlines,Inquirer Features,Photos & Videos | Read More »

Greenwich takes marketing game to new level

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The term “yindie” has been around for a while now, although it did not become a buzz word like “yuppie.”

Posted: May 11th, 2012 in Headlines | Read More »

Cheesy ads that lead to rise in sales

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Filipinos, they say, are fond of drama; that is, when we are engulfed with too much emotion, we tend to overdo it. Are we really overly dramatic or is that an Asian thing? Well, some say people from all over the world do the same. When an event happens, they always feel they should have [...]

Posted: June 10th, 2011 in Headlines | Read More »

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