Nissan launches locally made All-New Almera
By Aida Sevilla Mendoza
On Wednesday night, Nissan Motor Philippines Inc. (NMPI) will launch the Nissan Almera, in the Rizal Ballroom of the posh Makati Shangri-la Hotel. Before this, NMPI had been advertising the Almera in the print media, inviting readers to go to the nearest Nissan dealership for a test drive. No other newly arrived Nissan vehicle in recent years has received such a lavish launching and marketing campaign from NMPI, making people wonder whether the Almera is really worth all the fanfare.