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Mitsubishi buys Ford’s abandoned Laguna plant

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Japanese automotive giant Mitsubishi has acquired the manufacturing facility that American carmaker Ford shut down last year, in line with plans to expand the former’s vehicle assembly operations in the Philippines.

Posted: April 1st, 2014 in Headlines | Read More »

Mitsubishi recalls 650,000 Japan cars on fire risk

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Mitsubishi Motors on Thursday recalled more than 650,000 small cars sold in Japan over a possible fire risk.

Posted: July 25th, 2013 in Latest Business Stories | Read More »

The 2013 Mirage story, Chapter Two

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A blue Mirage G4 about to roll off the assembly line

Last year, Mitsubishi Motors Philippines Corp. (MMPC) invited two bunches of motoring and business journalists on two separate trips to Thailand to preview the all-new 2013 Mirage subcompact. The comebacking hatchback, developed under Mitsubishi’s “Global Small Concept” to meet the specs of Thailand’s fuel-efficient Global Eco Car program, sold so well worldwide that Chapter Two of the Mirage story was sure to be written.

Posted: July 10th, 2013 in Motoring,Photos & Videos | Read More »

A slam bang end to 2Q

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THE MIRAGE put to test in the slalom leg of the Gymkhana series.Photo by  Charles E. Buban

Now this is how you end the second quarter, the first half, of 2013: In a flurry of activities, in a buzz of excited talk. The past week, auto manufacturers and distributors gave the press—and the public—a taste of how the rest of 2013 would roll. Fast and furious would be a good way to start describing it.

Posted: July 2nd, 2013 in Featured Gallery,Inquirer Features,Motoring,Photos & Videos | Read More »

Mitsubishi’s ‘third factory’ all set for Mirage’s sedan version

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THE MIRAGE G4 offers a different handling than its hatchback counterpart.

Two things are happening in places where Mitsubishi Motors Corp. (MMC) has presence: A sharp rise in demand for small cars is being observed in emerging markets while demand for vehicles with big-displacement engines has slowed down in advanced economies as consumers become more conscious on how eco-friendly the vehicles they will buy.

Posted: June 25th, 2013 in Motoring | Read More »

More Montero SUVs released as Mitsubishi posts record May sales

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The market’s “love affair” with the Montero Sport is indeed still going strong. The Montero Sport was launched in the market way back in 2008, but the sales figures that it achieved in a month speak volumes on how the buying public positively regards the SUV.

Posted: June 18th, 2013 in Motoring | Read More »

Subaru, Audi and Mitsubishi post strong first quarter performances

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Subaru, Audi and Mitsubishi reported their best sales performances during the first four months of the year. Motor Image Pilipinas Inc. (Mipi), the exclusive distributor of Subaru brand of vehicles in the Philippines, registered a record-breaking 94-percent growth after selling 577 units, compared to the 297 units sold in the same period of last year.

Posted: April 23rd, 2013 in Headlines,Motoring | Read More »

Defective Mirage recalled

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A POP green, a red metallic and a cerulean blue Mirage ready for test drive at Bira, Thailand.

Mitsubishi Motors Philippines Corp. (MMPC) has ordered the recall of over a thousand units of its new Mirage subcompact car sold in the Philippines due to safety issues.

Posted: April 6th, 2013 in Latest Business Stories | Read More »

Mitsubishi’s potential game-changer

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THE OUTLANDER PHEV has the potential to be a game-changer: With some of the best economy figures, all-wheel capability and a spacious interior, it will surely appeal to a lot of buyers.

Overshadowed by last week’s 50th anniversary bash of Mitsubishi Motors Philippines Corp. was Osamu Masuko’s announcement of the imminent rollout of the plug-in hybrid electric vehicle (PHEV) version of the upcoming 2013 Outlander crossover.

Posted: February 26th, 2013 in Featured Gallery,Inquirer Features,Motoring,Photos & Videos | Read More »

Mitsubishi expects record sales in ’13

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MITSUBISHI Motors Philippines Corp. (MMPC) expects record-high sales in 2013 due to high consumer demand for vehicles such as its newly launched Mirage.

Posted: December 15th, 2012 in Headlines | Read More »

Mitsubishi rides high on all-new Mirage’s pre-order success

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November 16 is perhaps the most awaited date at Mitsubishi Motors Philippines Corp. This is the date when the Japanese automotive giant will finally release to the Philippine market the all-new Mirage.

Posted: October 30th, 2012 in Motoring | Read More »

Mirage of a new age

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ALL DRESSED UP: A Ralliart-equipped all-new Mirage

When the Mitsubishi Mirage was launched in 1978, the compact hatchback was at the forefront of a trend.

Posted: July 25th, 2012 in Motoring,Photos & Videos | Read More »

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