McDonald’s fails to boost sales with Dollar Menu
McDonald’s managed to eke out a higher profit for its first quarter even as the world’s biggest hamburger chain failed to lift sales with its Dollar Menu.
McDonald’s managed to eke out a higher profit for its first quarter even as the world’s biggest hamburger chain failed to lift sales with its Dollar Menu.
I am writing to you today in response to your column published in the Philippine Daily Inquirer last Nov. 16.
Q: We read your column last Friday. It was about how a local brand can become a global brand like Jollibee assuming that Jollibee qualifies as a global brand.
Tough competition in the U.S. and the weakening economy abroad was a double whammy for McDonald’s in the third-quarter, sending the burger chain’s net income down nearly 4 percent.
