Volvo jumpstarts 2013 marketing campaign

WELCOMING the new North Edsa dealership are, from left, Volvo Cars Asia Pacific (VCAP) regional business manager Ai Phing Teh; Volvo North Edsa vice chair and CFO William Tan; Volvo North Edsa chair and CEO Vincent Licup; VCAP president Carl Goran Larsson; Viking Cars Inc. first EVP Roselyn M. Dimalanta; VCAP CFO Roslin Oi and Viking Cars sales services AVP Froilan M. Valencia.

Since Volvo Car was purchased by China’s Geely Holdings Group from Ford Motor Co. in 2010, it will soon be China-centered, right? Wrong. On the contrary, Volvo will continue operating as a strong, independent carmaker with a multibillion-dollar program ongoing in its plants in Sweden and Ghent, Belgium, to develop a new Scalable Product Architecture (SPA) and Volvo Engine Architecture (VEA) that will cover most of Volvo’s next-generation cars.

Posted: February 5th, 2013 in Columnists,Featured Columns,Featured Gallery,Headlines,Inquirer Columns,Inquirer Features,Motoring,Photos & Videos | Read More »

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