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Marketing Aquino’s successor

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Grace Poe: 5 areas of strength. INQUIRER FILE PHOTO

We read your column two Fridays ago on Vice President Jejomar Binay being the most likely president to succeed President Aquino. But suppose the Binay rating continues to go down, who among the half dozen likely successors that Peter Wallace analyzed in his recent Wallace Business Forum would come out as the strongest candidate?

Posted: October 17th, 2014 in Columnists,Inquirer Columns,Latest Business Stories | Read More »

The next wave of marketing

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Anson Dichaves

Anson Dichaves became the first global customer marketing director for Ponds of Unilever.

Posted: October 17th, 2014 in Latest Business Stories | Read More »

Integrated Marketing Communication and Binay for President

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Vice President Jejomar Binay INQUIRER FILE PHOTO

We’re all young voters who are very concerned about who will be our next President. Please tell us what you know about how VP Binay effectively used IMC to win as VP and how he can use it again to be elected to the highest position in the land.

Posted: September 26th, 2014 in Columnists,Inquirer Columns | Read More »

Branding should ‘pull,’ not ‘push’

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“WHAT Great Brands Do” By Denise Lee Yohn, Jossey-Bass, 2014

Within marketing circles—in the real rough and tumble world and the laboratory called MBA classes—strategies usually fall under “push” and “pull.”

Posted: August 24th, 2014 in Headlines,Latest Business Stories | Read More »

Shouldn’t cost determine price?

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Q: We have a question that’s challenging one of your columns about pricing. It’s the column telling us that, according to Henry Ford way back in the mid-1920s, we should price according to what the market wants and not according to costs.

Posted: August 22nd, 2014 in Columnists,Inquirer Columns | Read More »

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