Jul 24, 2015
How can the satisfier positioning model be better?
Jul 17, 2015
In brand positioning research, why separate pricing?
Jul 12, 2015
CPM Conferment Speech
May 23, 2015
Counting marketing successes and still counting
May 15, 2015
Selling another brand to an already happy customer
May 01, 2015
Competing with a brand consumers have gotten used to