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Syngenta marketing chief tackles food issues

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HARDEEP Grewal

Hardeep Grewal is an expert in agro marketing. He was country manager of industry leader Pioneer Hybrid Corn in the Philippines 25 years ago and is now the Asia Pacific Corn Marketing Head for Syngenta, the result of the merger of the agro divisions of Novartis and Zeneca.

Posted: November 21st, 2014 in Editor's Pick,Headlines | Read More »

Why should a religious service bother about positioning?

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QUESTION: We’re husband and wife in our late 50s and who are devout Catholics. Two of our three teenage children have left the Church to become born-again Christians. As a mother, I’m upset and still don’t understand their conversion. My husband and I have agreed to join our two Christian teen son and daughter in two or three of their Sunday worships. While my husband liked the services, I honestly did not. I found them too rehearsed. Even the preaching was more for show than spiritually inspiring.

Posted: November 21st, 2014 in Columnists,Inquirer Columns | Read More »

Market research: Quantitative or qualitative?

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Question: We’re three marketing and advertising professors at an Association of Marketing Educators (AME) member school of business. We learned about your talk at the College of Business, De LaSalle Taft on Qualitative Research. We wanted to attend but we heard about it after the talk.

Posted: November 14th, 2014 in Columnists,Inquirer Columns | Read More »

What’s new in shopper experience research? (Part 3)

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Last Oct. 31, we made two promises.   One was to give current examples of observation studies about consumer purchase and usage behavior experience for store marketing.   The other was to explain why there is this resurgence in store marketing and store marketing research.   Our examples in the two previous columns were from […]

Posted: November 7th, 2014 in Uncategorized | Read More »

Marketing Aquino’s successor

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Grace Poe: 5 areas of strength. INQUIRER FILE PHOTO

We read your column two Fridays ago on Vice President Jejomar Binay being the most likely president to succeed President Aquino. But suppose the Binay rating continues to go down, who among the half dozen likely successors that Peter Wallace analyzed in his recent Wallace Business Forum would come out as the strongest candidate?

Posted: October 17th, 2014 in Columnists,Inquirer Columns,Latest Business Stories | Read More »

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News

  • De Lima: Massacre trial ‘on track’, convictions by 2016
  • Palace says Aquino gov’t desires speedy trial in massacre case
  • Cayetano claims Binays trying to buy damaging information against him
  • Police nab 3 suspects in killing of mine exec
  • Press club, other groups mark 5th anniversary of Maguindanao massacre
  • Sports

  • Alaska bounces back, nips Globalport
  • PH Azkals recover to beat Laos in AFF Suzuki Cup
  • Pinoys weigh in, expect Pacquiao victory
  • Alyssa Valdez-led Ateneo dominates NU
  • Why Algieri struggled to make weight
  • Lifestyle

  • Carbs more harmful than saturated fats—US study
  • ‘Anti-Barbie’ doll goes on sale on US
  • Carbs more harmful than saturated fats—US study
  • Gantimpala’s ‘El Filibusterismo’– lean-and-mean revenge tale with haunting questions
  • How Nina Halley found Shangri-La on her 60th birthday
  • Entertainment

  • Christmas is a warm, frisky puppy
  • Engaging interviewee
  • ‘Fourth’ banks on One Direction’s maturing performing chops
  • Enrique Iglesias, Calle 13 own Latin Grammys
  • Hurtling across the expanding universe of Christopher Nolan’s vaulting imagination
  • Business

  • No takers for rest of Iloilo project
  • BSP: Favorable sentiment may bolster economy’s performance
  • PH seen posting balance of payments deficit
  • Share prices inch up
  • PH medium firms said to struggle with high tax rates
  • Technology

  • Legislator seeks probe into Uber
  • Japan biotech for surrogate sushi
  • Win a car, other prizes for Christmas; join PDI promo
  • World’s biggest solar-powered mall in PH
  • Viber’s new feature gives users ‘fly-on-the-wall’ feel
  • Opinion

  • Editorial Cartoon, November 23, 2014
  • Five years and counting
  • The final judgment
  • Why sue if you cannot prove it?
  • Undocumented
  • Global Nation

  • Lawyer’s group slams return to work of prosecutor caught accepting bribe
  • Palace seeks review of blacklisting of foreign journalists
  • Military chief thanks WHO for statement of support
  • Immigration confirms blacklisting of foreign journalists
  • Palace advises Filipinos going abroad to stick to immigration laws
  • Marketplace
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