Quantcast
Home » Marketing You are browsing entries tagged with “Marketing”

Branding should ‘pull,’ not ‘push’

By
“WHAT Great Brands Do” By Denise Lee Yohn, Jossey-Bass, 2014

Within marketing circles—in the real rough and tumble world and the laboratory called MBA classes—strategies usually fall under “push” and “pull.”

Posted: August 24th, 2014 in Headlines,Latest Business Stories | Read More »

Shouldn’t cost determine price?

By

Q: We have a question that’s challenging one of your columns about pricing. It’s the column telling us that, according to Henry Ford way back in the mid-1920s, we should price according to what the market wants and not according to costs.

Posted: August 22nd, 2014 in Columnists,Inquirer Columns | Read More »

New marketing truths challenge old strategies

By
7-ELEVEN is a market leader because of its superior supply chain. photo by LEO M. SABANGAN II.

There is a saying that “If you give a man a hammer, he will see everything as nails.”

Posted: August 1st, 2014 in Headlines,Inquirer Features | Read More »

Revamped PH burger chain takes on crowded marketplace

By
WHAM! Burger gets a makeover to attract a more mature crowd.

Antonio Yap is a certified burger fanatic.

Posted: August 1st, 2014 in Headlines,Inquirer Features | Read More »

Isn’t it naïve to say we welcome competition, including price competition?

By

Q: We like your column’s series on price competition and the coming Asean integration 2015. We’re distributors and dealers of household appliances including PCs. Our product lines have been hit and continue to be hit by intense and intensifying price competition.

Posted: August 1st, 2014 in Columnists,Inquirer Columns,Inquirer Features | Read More »

Advertisement

News

  • Arrest warrant out for gunman in killing of Davao Norte radioman
  • 5 arrested in Laguna farm for murder of Pangasinan mayor
  • DBM’s DAP list sanitized? Prove it – Palace
  • Belmonte to Binay: Don’t compare House to garage-like Makati building
  • OCD-Bicol to evacuate animals from Mayon Friday
  • Sports

  • North Korean reporters using fax to file stories
  • Lions trounce Pirates, nail Final 4 berth
  • Ateneo’s Ravena, NU’s Bernardino bag MVP awards
  • More FEU questions on ‘protest’
  • Unbeaten US boxer joins Pacquiao camp
  • Lifestyle

  • Coca-Cola shares the happiest way of saying thank you
  • Love for books + learning = way to fight poverty
  • American-style hot dogs in Filipino flavors–and inside a casino
  • Amy Besa and Romy Dorotan’s pinipig cookies
  • ‘Better, simpler, cheaper’–hypermarket gets a reboot
  • Entertainment

  • Derek Ramsay’s estranged wife claims he beat her up and raped her
  • CNBLUE is back in Manila, wants to try Jollibee
  • Who’s this actress-TV host who interfered with Vhong Navarro’s case?
  • Korean drama fever hits US
  • NatGeo celebrates glory of the ‘90s with new documentary series
  • Business

  • BSP closes rural bank in Southern Leyte
  • BPI, Japan’s Century Tokyo Leasing seal joint venture in leasing, financing
  • Aquino: PH enjoying ‘renaissance’
  • Aquino told: Why not ‘globalize’ peso?
  • India, China leaders to discuss trade, investment
  • Technology

  • Amazon unveils new Fire tablets and Kindle e-readers
  • Drag queens dress down Facebook over names
  • Are journalists equipped with the right skills?
  • Number of websites explodes past a billion (and counting)
  • New Apple mobile software arrives Wednesday
  • Opinion

  • Editorial cartoon, September 18, 2014
  • Out of the shadows
  • National need must dominate
  • Ambivalence
  • Proponents of GM rice ignore the risks
  • Global Nation

  • DFA downplays ‘quasi-rogue’ tag on PH, focuses on lifting China travel ban
  • DFA lowers alert levels for Israel, Palestine
  • Palace: Only chartered flights from China canceled
  • All For Patricia band is rocking Fil-Am watering holes in SF Bay Area
  • US labor officials vow to protect workers’ wages regardless of immigration status
  • Marketplace
    Advertisement