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Won’t price competition eventually lead to more price competition and kill the industry?

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Q: We read your column of last Friday on price competition that will accompany the coming Asean integration. Your diagnosis and marketing prescriptions made complete sense. But that’s in the case of the glassware market.

Posted: July 25th, 2014 in Columnists,Inquirer Columns | Read More »

Vanity, thy name is man

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Slide22

Men in Asia, including Filipinos, are more conscious than ever about their looks—and it’s not just because they want to please the opposite sex.

Posted: July 18th, 2014 in Headlines | Read More »

How or when can we raise prices in the economy price segment?

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We’re marketing majors and graduating this school year. We now regularly read your column because our marketing professor last year devoted our Monday class to discussing your Friday column of the previous week.

Posted: June 27th, 2014 in Columnists,Inquirer Columns | Read More »

A workplace of new possibilities

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A story is told about two marketing scouts sent to a Third World country to determine a  possible business expansion there.  One sent back a telegram to Head Office saying, “SITUATION HOPELESS STOP NO ONE WEARS SHOES HERE.” The other sent back this message, “GREAT OPPORTUNITY STOP THEY HAVE NO SHOES.”   Reality, like beauty [...]

Posted: April 20th, 2014 in Columnists,Inquirer Columns,Inquirer Features | Read More »

Why not position on customer goals?

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Q: We’re a group of professors formed by our dean as a task force to craft the positioning for our school’s BSBA (Bachelor of Science in Business Administration) program.

Posted: April 4th, 2014 in Columnists,Inquirer Columns | Read More »

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