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Branding should ‘pull,’ not ‘push’

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“WHAT Great Brands Do” By Denise Lee Yohn, Jossey-Bass, 2014

Within marketing circles—in the real rough and tumble world and the laboratory called MBA classes—strategies usually fall under “push” and “pull.”

Posted: August 24th, 2014 in Headlines,Latest Business Stories | Read More »

Shouldn’t cost determine price?

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Q: We have a question that’s challenging one of your columns about pricing. It’s the column telling us that, according to Henry Ford way back in the mid-1920s, we should price according to what the market wants and not according to costs.

Posted: August 22nd, 2014 in Columnists,Inquirer Columns | Read More »

New marketing truths challenge old strategies

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7-ELEVEN is a market leader because of its superior supply chain. photo by LEO M. SABANGAN II.

There is a saying that “If you give a man a hammer, he will see everything as nails.”

Posted: August 1st, 2014 in Headlines,Inquirer Features | Read More »

Revamped PH burger chain takes on crowded marketplace

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WHAM! Burger gets a makeover to attract a more mature crowd.

Antonio Yap is a certified burger fanatic.

Posted: August 1st, 2014 in Headlines,Inquirer Features | Read More »

Isn’t it naïve to say we welcome competition, including price competition?

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Q: We like your column’s series on price competition and the coming Asean integration 2015. We’re distributors and dealers of household appliances including PCs. Our product lines have been hit and continue to be hit by intense and intensifying price competition.

Posted: August 1st, 2014 in Columnists,Inquirer Columns,Inquirer Features | Read More »

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