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Shouldn’t cost determine price?

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Q: We have a question that’s challenging one of your columns about pricing. It’s the column telling us that, according to Henry Ford way back in the mid-1920s, we should price according to what the market wants and not according to costs.

Posted: August 22nd, 2014 in Columnists,Inquirer Columns | Read More »

New marketing truths challenge old strategies

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7-ELEVEN is a market leader because of its superior supply chain. photo by LEO M. SABANGAN II.

There is a saying that “If you give a man a hammer, he will see everything as nails.”

Posted: August 1st, 2014 in Headlines,Inquirer Features | Read More »

Revamped PH burger chain takes on crowded marketplace

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WHAM! Burger gets a makeover to attract a more mature crowd.

Antonio Yap is a certified burger fanatic.

Posted: August 1st, 2014 in Headlines,Inquirer Features | Read More »

Isn’t it naïve to say we welcome competition, including price competition?

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Q: We like your column’s series on price competition and the coming Asean integration 2015. We’re distributors and dealers of household appliances including PCs. Our product lines have been hit and continue to be hit by intense and intensifying price competition.

Posted: August 1st, 2014 in Columnists,Inquirer Columns,Inquirer Features | Read More »

Won’t price competition eventually lead to more price competition and kill the industry?

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Q: We read your column of last Friday on price competition that will accompany the coming Asean integration. Your diagnosis and marketing prescriptions made complete sense. But that’s in the case of the glassware market.

Posted: July 25th, 2014 in Columnists,Inquirer Columns | Read More »

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