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Integrated Marketing Communication and Binay for President

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Vice President Jejomar Binay INQUIRER FILE PHOTO

We’re all young voters who are very concerned about who will be our next President. Please tell us what you know about how VP Binay effectively used IMC to win as VP and how he can use it again to be elected to the highest position in the land.

Posted: September 26th, 2014 in Columnists,Inquirer Columns | Read More »

Branding should ‘pull,’ not ‘push’

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“WHAT Great Brands Do” By Denise Lee Yohn, Jossey-Bass, 2014

Within marketing circles—in the real rough and tumble world and the laboratory called MBA classes—strategies usually fall under “push” and “pull.”

Posted: August 24th, 2014 in Headlines,Latest Business Stories | Read More »

Shouldn’t cost determine price?

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Q: We have a question that’s challenging one of your columns about pricing. It’s the column telling us that, according to Henry Ford way back in the mid-1920s, we should price according to what the market wants and not according to costs.

Posted: August 22nd, 2014 in Columnists,Inquirer Columns | Read More »

New marketing truths challenge old strategies

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7-ELEVEN is a market leader because of its superior supply chain. photo by LEO M. SABANGAN II.

There is a saying that “If you give a man a hammer, he will see everything as nails.”

Posted: August 1st, 2014 in Headlines,Inquirer Features | Read More »

Revamped PH burger chain takes on crowded marketplace

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WHAM! Burger gets a makeover to attract a more mature crowd.

Antonio Yap is a certified burger fanatic.

Posted: August 1st, 2014 in Headlines,Inquirer Features | Read More »

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