KFC China sales crash 36% in April on bird flu fears
Sales of fast food giant KFC in China slumped an estimated 36 percent last month, according to parent Yum! Brands, as consumers shunned chicken due to the H7N9 bird flu outbreak in humans.
Sales of fast food giant KFC in China slumped an estimated 36 percent last month, according to parent Yum! Brands, as consumers shunned chicken due to the H7N9 bird flu outbreak in humans.
KFC launched a campaign Monday to rebuild its battered brand in China, promising tighter quality control after a scandal over misuse of drugs by its poultry suppliers.
