AFTER HIGH school, e-mails and phone calls allowed me to keep in touch with classmates even though we had gone on to different colleges around the world. These days I can find out what my friends and family are up to through more technologies available on computers and other devices such as online video calls, instant messaging clients and a variety of online social networks.
Following its shift from traditional media advertising, Nestle Philippines already made quite a dent online via Facebook as it generated two million “likes.”
Like CRM (customer relations management), creating a brand presence on Facebook is a long-term commitment. Once the Wall is open updates must be made regularly and someone must answer fan comments, queries and complaints. Brands can’t afford to ignore social, but when—and how—does this investment pay off?
Once again, I am indebted to Colloquy, quarterly publication of the Gradual School of Arts and Sciences of Harvard University for its alumni, for a very insightful article reporting on the findings of a team of Harvard sociologists who addressed “one of the great unsolved puzzles of social science—do we form friendships with people because we share similar interests, or do we share similar interests with people because they are our friends?” The answer is that peer influence may be far less compelling than the “likes” on a Facebook status might imply.
Tycoon Andrew Tan’s beverage unit Emperador Distillers Inc. posted a banner year in 2011. But how will the proposed excise tax reforms on “sin” products affect it moving forward? Tan doesn’t see the new tax measures spoiling EDI’s momentum.
Facebook’s beleaguered stock has lost more than half of its value since its initial public offering three months ago.
Facebook’s stock plunged below $20 Thursday after the expiration of a ban that had prevented some early investors and insiders from dumping millions of additional shares they own in the social-networking leader.
Facebook shares took a beating Friday as markets opened following the first earnings report since the much-hyped public offering of the world’s biggest social network.
Facebook reported a loss of $157 million Thursday in its first earnings after its public offering, as reserves set aside for stock grants offset results largely in line with expectations.
Network leader Philippine Long Distance Telephone Co. (PLDT) is sticking to its profit forecast for the year despite losing market share to rival Globe Telecom and incurring additional costs from its integration with Sun Cellular.
The horrendous stock market debut for Facebook suggests investors are not ready to jump in and create another tech bubble despite big expectations for social media, analysts say.
Facebook and its underwriters came under broad legal attack Wednesday as lawyers and investors filed lawsuits over Facebook’s flop controversy-marred initial public offering.
