‘The goal isn’t to be No. 1,’ says Yellow Cab’s COO
By Joy Rojas
In 2006, Roy Quejada was at a career crossroads. Having risen the ranks of a leading hamburger joint since he started as a service crew member when he was just a freshman in college, Quejada seemed destined to grow old with the fast-food company and was, in fact, in the running for training manager when he found himself in talks with the group behind Yellow Cab Pizza Co.
