An estimated 80 percent of Net-savvy Filipino consumers would buy new products from familiar brands rather than switch to a new brand, according to a study recently released by market research firm Nielsen.
Sharon Tan Chua is a young mother of three who used to be a pre-school teacher until she put her career on hold to take care of her growing sons aged 7, 4 and 2. Sometime July this year she wrote to us at ECHOstore and asked if she could open a store just like it. It was a very touching e-mail. She praised us for our concept and expressed her desire to have one like it in her “neck of the woods”—in Quezon City.
Filipinos’ shopping habits are changing, especially when it comes to their regular trips to their favorite groceries. This much was clear in the latest study released by international market research firm Nielsen, which found that Filipinos have been making more trips to the grocery, but buying less per trip.
The price of the so-called generic loaf bread Pinoy Tasty will stay at P39 per loaf.
