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Philippine farmers hope for coconut craze windfall

LOCO OVER COCO. President Aquino shows “buko” juice in a pack from the Philippines which is now a craze in the United States during his speech upon arrival from the US. At right, Madonna touts a coco drink from a company where she was reported to have invested $10 million. ARNOLD ALMACEN; PHOTO FROM LAX-MAGAZINE.COM

Farmer Liezl Balmaceda has never heard of Madonna, but the US pop star’s endorsement of coconut water may help change her impoverished life for the better.

Posted: February 5th, 2013 in Latest Business Stories,Photos & Videos | Read More »

Coconut water sales jump 260%

EXPORT MATERIAL. Besides coconut water, the coconut husks could be the next big thing in the export industry. INQUIRER FILE PHOTO

The value of coconut water exports rose by 260.55 percent to $1.32 million in the first quarter of 2012, the Philippine Coconut Authority (PCA) said in a statement.

Posted: May 31st, 2012 in Headlines,Latest Business Stories | Read More »

Coconut water’s monetary and medical benefits

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Young coconuts can yield more money for coconut farmers, because they contain water that is both delicious and nutritious, unlike the old coconuts.

Posted: January 27th, 2012 in Columnists,Inquirer Columns | Read More »

Tetra Pak says PH among top growth marts for ’12

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The Philippines is expected to be among the top growth markets for Swedish company Tetra Pak in 2012 as demand for coconut water surges in the United States and other developed markets.

Posted: January 23rd, 2012 in Latest Business Stories | Read More »

Coconut water exports jump 315%

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Inquirer file photo

Philippine coconut water is going places. Coconut water exports jumped 315 percent in the first half of the year to 7.5 million liters, after the popularity of the refreshing beverage started to take off overseas, the Philippine Coconut Authority (PCA) said. Last year the country exported only 1.80 million liters in the same period. The [...]

Posted: October 17th, 2011 in Latest Business Stories | Read More »

Why not build a Philippine brand of coconut water

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We welcome the recent announcement of the President that two leading US beverage companies will be investing in the coconut water industry for marketing and distribution in the United States. However, perhaps we should ask if there is a long-term strategic arrangement that could be more advantageous to our country and our people than simply [...]

Posted: October 7th, 2011 in Inquirer Features,Latest Business Stories | Read More »

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