Philippine farmers hope for coconut craze windfall
Farmer Liezl Balmaceda has never heard of Madonna, but the US pop star’s endorsement of coconut water may help change her impoverished life for the better.
Farmer Liezl Balmaceda has never heard of Madonna, but the US pop star’s endorsement of coconut water may help change her impoverished life for the better.
The value of coconut water exports rose by 260.55 percent to $1.32 million in the first quarter of 2012, the Philippine Coconut Authority (PCA) said in a statement.
Young coconuts can yield more money for coconut farmers, because they contain water that is both delicious and nutritious, unlike the old coconuts.
The Philippines is expected to be among the top growth markets for Swedish company Tetra Pak in 2012 as demand for coconut water surges in the United States and other developed markets.
Philippine coconut water is going places. Coconut water exports jumped 315 percent in the first half of the year to 7.5 million liters, after the popularity of the refreshing beverage started to take off overseas, the Philippine Coconut Authority (PCA) said. Last year the country exported only 1.80 million liters in the same period. The [...]
We welcome the recent announcement of the President that two leading US beverage companies will be investing in the coconut water industry for marketing and distribution in the United States. However, perhaps we should ask if there is a long-term strategic arrangement that could be more advantageous to our country and our people than simply [...]
