Q: In your past two Friday columns, you talked about banks extending their marketing to life insurance, and then to real property and shopping malls. What about the fast food companies? Jollibee now has a chicken restaurant business, hamburger, pasta, Chinese cuisine, ice cream and pizza. Why is Jollibee into many, many food service businesses?
Q: We’ve developed a new chicken recipe like Bon Chon’s but better-tasting and without loss of meat size after frying. We asked a market research agency to product-test our new chicken recipe, first the concept and then the prototype.
The taste for delicious, mouth-watering chicken cuts across nationalities, for chicken is an international favorite. And it can be prepared in so many ways and styles.
Meet the man behind the chicken everybody’s raving about. “I never knew it will grow this fast,” says Alexander Scott Tan, managing director of Bon Chon Philippines.
