By Tina Arceo-Dumlao
It was almost impossible to imagine just eight years ago that the Finnish telecommunications giant Nokia would ever let go of its stranglehold on the handset market in the Philippines, where it enjoyed both a formidable market share and a positive brand image.
By Karen V. de Asis
In November 2002, 10 member nations of the Asean region including Brunei, Myanmar, Cambodia, Indonesia, Laos, Malaysia, Philippines, Singapore, Thailand, Vietnam and the People’s Republic of China signed a landmark trade bloc agreement known as the China-Asean Free Trade Area agreement, popularly known as the ACFTA.
By TJ Burgonio
If a popular beer and gin can bear the name of an archangel, why not a brandy or rum after Jose Rizal or Andres Bonifacio? Not a chance, says Sen. Pia Cayetano.
By Amy R. Remo
The Philippines will make an aggressive pitch for its local food, furniture, furnishings and fashion industries in the global arena, as it targets to participate in more trade fairs this year.
By Marlet D. Salazar
Creating a brand for a country goes beyond a catchy slogan or memorable theme song although these surely helps. “Destination branding is about powerful images,” explains Jacqueline Thng, chief executive officer of Singapore-based Lexis Branding during her talk at the recently concluded Cebu Tourism Congress held at Marco Polo Plaza, Cebu.