Quantcast
Home » branding You are browsing entries tagged with “branding”

Microsoft makes branding push into retail market

By
Michael Momsen

It was almost impossible to imagine just eight years ago that the Finnish telecommunications giant Nokia would ever let go of its stranglehold on the handset market in the Philippines, where it enjoyed both a formidable market share and a positive brand image.

Posted: October 31st, 2014 in Headlines,Inquirer Features | Read More »

ACFTA’s impact on branding

By
Domestic or local brands can expect future competition at the very least from regional brands, in an ACFTA environment. For example, the Philippines’ San Miguel Pale Pilsen is likely to have a face-off with Singha beer from Thailand, Tsing tao from China, Bia Ha Noi of Vietnam, Phnom Penh beer of Cambodia, among others either in the local market or in the competitors market.

In November 2002, 10 member nations of the Asean region including Brunei, Myanmar, Cambodia, Indonesia, Laos, Malaysia, Philippines, Singapore, Thailand, Vietnam and the People’s Republic of China signed a landmark trade bloc agreement known as the China-Asean Free Trade Area agreement, popularly known as the ACFTA.

Posted: June 27th, 2014 in Latest Business Stories | Read More »

Liquor firm told off: ‘Hic!’ No way to use heroes’ names on brandy, rum

By
guyito

If a popular beer and gin can bear the name of an archangel, why not a brandy or rum after Jose Rizal or Andres Bonifacio? Not a chance, says Sen. Pia Cayetano.

Posted: June 19th, 2014 in Latest Business Stories | Read More »

PH set to take part in more int’l fashion, furniture fairs

By

The Philippines will make an aggressive pitch for its local food, furniture, furnishings and fashion industries in the global arena, as it targets to participate in more trade fairs this year.

Posted: January 3rd, 2014 in Headlines | Read More »

How to create a brand for a country

By
THE PHILIPPINES need to find an icon people will associate it with. Photo By Marlet D. Salazar

Creating a brand for a country goes beyond a catchy slogan or memorable theme song although these surely helps. “Destination branding is about powerful images,” explains Jacqueline Thng, chief executive officer of Singapore-based Lexis Branding during her talk at the recently concluded Cebu Tourism Congress held at Marco Polo Plaza, Cebu.

Posted: July 13th, 2013 in Editor's Pick,Featured Gallery,Headlines,Inquirer Features,Photos & Videos | Read More »

Advertisement

News

  • Homes collapse, 39 injured in Japan earthquake
  • Flooding fears mount in snowed-in area of New York state
  • Strong quake in western China kills at least 1
  • Indigenous folk to get skills
  • Review aid to judges too–Pimentel
  • Sports

  • Lomachenko breaks hand, outclasses Thai challenger
  • Hollywood biggies Stallone, Schwarzenegger pose for picture with Pacquiao
  • Vargas defends title, outpoints DeMarco in slugfest
  • Pacquiao-Algieri undercard: Chinese fighters stay unbeaten
  • Messi hat trick breaks scoring record in Spain
  • Lifestyle

  • He’s no longer the same SYM–and he doesn’t care what critics say
  • Saved by the storytellers
  • Countdown to Jason Mraz concert on Nov. 27
  • Christ is King
  • Traveling through and sampling what GenSan has to offer
  • Entertainment

  • Fil-Am ‘The Voice’ contestant recalls learning time on US tilt
  • GMA News TV ID depicts struggles, triumphs
  • H’wood salutes Mike Nichols
  • Antsy attack dogs bash celeb couple
  • ‘Quick Change wins in Taiwan
  • Business

  • Former KFC worker winds up becoming a billionaire in IT
  • Filipino delicacies find global market
  • It’s partnership at first sight for coffee giant, restaurant chain
  • Architecture firm traces beginnings to ‘champoy’
  • SM scholar gives back to foundation
  • Technology

  • Biotechnology for a better life for Filipinos explained
  • App linking overseas Filipinos to homeland launched in D.C.
  • Legislator seeks probe into Uber
  • Japan biotech for surrogate sushi
  • Win a car, other prizes for Christmas; join PDI promo
  • Opinion

  • Editorial Cartoon, November 23, 2014
  • Five years and counting
  • The final judgment
  • Why sue if you cannot prove it?
  • Undocumented
  • Global Nation

  • Catapang thanks WHO for easing Ebola fears
  • Palace: New plan no ticket to go TNT in US
  • Spreading Filipino indigenous music to the world
  • Manoy surrenders
  • Lawyer’s group slams return to work of prosecutor caught accepting bribe
  • Marketplace
    Advertisement