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Microsoft makes branding push into retail market

By
Michael Momsen

It was almost impossible to imagine just eight years ago that the Finnish telecommunications giant Nokia would ever let go of its stranglehold on the handset market in the Philippines, where it enjoyed both a formidable market share and a positive brand image.

Posted: October 31st, 2014 in Headlines,Inquirer Features | Read More »

ACFTA’s impact on branding

By
Domestic or local brands can expect future competition at the very least from regional brands, in an ACFTA environment. For example, the Philippines’ San Miguel Pale Pilsen is likely to have a face-off with Singha beer from Thailand, Tsing tao from China, Bia Ha Noi of Vietnam, Phnom Penh beer of Cambodia, among others either in the local market or in the competitors market.

In November 2002, 10 member nations of the Asean region including Brunei, Myanmar, Cambodia, Indonesia, Laos, Malaysia, Philippines, Singapore, Thailand, Vietnam and the People’s Republic of China signed a landmark trade bloc agreement known as the China-Asean Free Trade Area agreement, popularly known as the ACFTA.

Posted: June 27th, 2014 in Latest Business Stories | Read More »

Liquor firm told off: ‘Hic!’ No way to use heroes’ names on brandy, rum

By
guyito

If a popular beer and gin can bear the name of an archangel, why not a brandy or rum after Jose Rizal or Andres Bonifacio? Not a chance, says Sen. Pia Cayetano.

Posted: June 19th, 2014 in Latest Business Stories | Read More »

PH set to take part in more int’l fashion, furniture fairs

By

The Philippines will make an aggressive pitch for its local food, furniture, furnishings and fashion industries in the global arena, as it targets to participate in more trade fairs this year.

Posted: January 3rd, 2014 in Headlines | Read More »

How to create a brand for a country

By
THE PHILIPPINES need to find an icon people will associate it with. Photo By Marlet D. Salazar

Creating a brand for a country goes beyond a catchy slogan or memorable theme song although these surely helps. “Destination branding is about powerful images,” explains Jacqueline Thng, chief executive officer of Singapore-based Lexis Branding during her talk at the recently concluded Cebu Tourism Congress held at Marco Polo Plaza, Cebu.

Posted: July 13th, 2013 in Editor's Pick,Featured Gallery,Headlines,Inquirer Features,Photos & Videos | Read More »

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