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PH set to take part in more int’l fashion, furniture fairs

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The Philippines will make an aggressive pitch for its local food, furniture, furnishings and fashion industries in the global arena, as it targets to participate in more trade fairs this year.

Posted: January 3rd, 2014 in Headlines | Read More »

How to create a brand for a country

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THE PHILIPPINES need to find an icon people will associate it with. Photo By Marlet D. Salazar

Creating a brand for a country goes beyond a catchy slogan or memorable theme song although these surely helps. “Destination branding is about powerful images,” explains Jacqueline Thng, chief executive officer of Singapore-based Lexis Branding during her talk at the recently concluded Cebu Tourism Congress held at Marco Polo Plaza, Cebu.

Posted: July 13th, 2013 in Editor's Pick,Featured Gallery,Headlines,Inquirer Features,Photos & Videos | Read More »

Real estate taipan calls for ‘branding’ PH

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For Jose E. B. Antonio, the delivery of quality products and services is the ticket to transforming the Philippines into a global destination.

Posted: March 18th, 2013 in Headlines | Read More »

‘Why are banks expanding into real estate and shopping mall businesses?’

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Q: In your last Friday’s column, you talked about banks extending their marketing to life insurance. We have also noticed that banks like the two largest banks—BPI and BDO—are also expanding into owning and operating real estate development and shopping malls. Why are banks going into these businesses?

Posted: February 15th, 2013 in Columnists,Inquirer Columns | Read More »

Vision drives brands’ longevity; sales determine commodity’s life span

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Businessmen must realize that not every product or service is a brand. Brands differ from commodities.

Posted: February 15th, 2013 in Headlines | Read More »

Like a diamond, can a brand last forever?

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Q: We enjoyed reading in last Friday’s column the reaction of McDonald’s to your column about them two Fridays ago. As we were chatting about this during lunch, we asked our marketing VP about her thoughts. She surprised everyone when she took the occasion to bolster support for her recently submitted marketing budget when she said: “That’s what I’ve been saying about building our brand with heavy advertising, PR and sponsorship. As diamond is forever, so is an established brand. But you have to invest in establishing our brand.”

Posted: December 14th, 2012 in Columnists | Read More »

Branding the Philippines for the Asean integration

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Trade liberalization and economic integration are inevitable and they will become a way of life.

Posted: October 22nd, 2012 in Columnists,Inquirer Columns | Read More »

In digital age, branding becomes indispensable

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In these days of the Internet and social media, branding has never been more important.

Posted: August 9th, 2012 in Editor's Pick,Headlines | Read More »

Putting culture into design

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FRANK Gehry’s Walt Disney Concert Hall in LA, and his Guggenheim Museum in Bilbao, Spain—undeniably beautiful structures—are similarly designed and are contextually interchangeable.  They are generic  and could in fact be built anywhere else in the world.

In a world that has become so global, where do we find our identity? I was amused during an elevator ride yesterday: two call agents speaking in distinct, exaggerated, American accents. Yes, we Filipinos speak with an American-English accent rather than a British-English accent, but theirs sounded like they grew up in, like you know, um, Los Angeles.

Posted: July 27th, 2012 in Columnists,Featured Columns,Featured Gallery,Inquirer Columns,Inquirer Features,Photos & Videos,Property Guide | Read More »

Believing in Brand Philippines

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Believe. This is something that I always tell myself whenever I embark on any endeavor. In my work as a communication professional, it is important for me to believe in the promises of a product, service or cause, before I agree to take it on. Believing in something makes the process of sharing it much, much easier. Belief in something gives it wings, and bestows it with dimensions that can be actualized in time.

Posted: July 16th, 2012 in Headlines | Read More »

Country branding body formed to promote Philippines

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The Management Association of the Philippines has partnered with the government and other private entities to form the National Branding Council, which will craft national strategies to promote the country. In a statement issued Monday, the business group said this public-private partnership aims to formulate long-term strategies to enhance the country’s image in the international [...]

Posted: September 26th, 2011 in Headlines | Read More »

PR made China one of most visited spots in world

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The consumer is not a moron, she is your wife: that is one of advertising giant Ogilvy’s most famous lines. If you ask advertising and marketing practitioners if they know what it means, most of them, if not all, will say: “I do.” Let’s talk about degrees of consumer separation. The most devastating thing that [...]

Posted: July 15th, 2011 in Inquirer Features | Read More »

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