Quantcast
Home » brand You are browsing entries tagged with “brand”

‘Will your brand roar in the rising Asian Economy?’

By
(L-R) Yayu Javier, Vince Reyes,  and  Willy Arcilla of Refreshment Republic Inc.

Surviving the cutthroat competition amid an increasingly global market has now become tougher and trickier.

Posted: June 13th, 2013 in Headlines,Inquirer Features | Read More »

Vision drives brands’ longevity; sales determine commodity’s life span

By

Businessmen must realize that not every product or service is a brand. Brands differ from commodities.

Posted: February 15th, 2013 in Headlines | Read More »

Filipino consumers more brand loyal than global peers, Nielsen study finds

By

An estimated 80 percent of Net-savvy Filipino consumers would buy new products from familiar brands rather than switch to a new brand, according to a study recently released by market research firm Nielsen.

Posted: January 26th, 2013 in Editor's Pick,Headlines,Inquirer Features | Read More »

Like a diamond, can a brand last forever?

By ,

Q: We enjoyed reading in last Friday’s column the reaction of McDonald’s to your column about them two Fridays ago. As we were chatting about this during lunch, we asked our marketing VP about her thoughts. She surprised everyone when she took the occasion to bolster support for her recently submitted marketing budget when she said: “That’s what I’ve been saying about building our brand with heavy advertising, PR and sponsorship. As diamond is forever, so is an established brand. But you have to invest in establishing our brand.”

Posted: December 14th, 2012 in Columnists | Read More »

‘How can a local brand become a global brand like Jollibee?’

By ,

Q: We were in a professional management association meeting on branding when one of the resource speakers in the panel asked: “Considering the times and the fact that we are a poor country, why the fuss over global branding? Why don’t we instead talk about the global recession we’re all in and figure out how to get out of this?”

Posted: November 9th, 2012 in Columnists,Featured Columns,Headlines,Inquirer Columns,Inquirer Features | Read More »

Advertisement

News

  • Stories on carabaos, fish bag agri journalism awards
  • ‘RJ’ Bautista bail petition denied
  • Lawyer told Napoles to leave no paper trail
  • Cops dig up more about road assault suspect
  • Navy officer shot in face inside her car at Ft. Boni
  • Sports

  • Fun, entertainment usher in IPTL feast
  • Vietnam booters trip Azkals, take top spot
  • Alaska, SMB ditch separate foes
  • Asian junior chess under way; PH bets among faves
  • Best and worst of Manila greet Murray
  • Lifestyle

  • The ABCs of the AEC
  • ADMU, UST enjoy victory in UAAP volleyball opening games
  • Not your usual carolers
  • ‘Chicago’ all set for Dec. 3 opening; local musicians to play in orchestra
  • Class cat
  • Entertainment

  • Readers weigh in with favorable comments, acerbic reactions
  • Record-setting ‘teleserye’ ends on a (happy) high
  • Implausibilities throw Kim-Xian starrer out of whack
  • Standout discoveries on TV singing tilt
  • Steve Carell vows not to ‘play it safe anymore’
  • Business

  • UK firm cites SC ruling on DAP
  • Filinvest Premiere launches Fortune Hill showroom
  • Second tower of Makati’s premium residential enclave
  • SHDA: Mass housing key to beating housing backlog
  • Senate bill makes headway to help Filipinos with rare diseases
  • Technology

  • IBM, FUSE, donate ‘Kidsmart’ computers to Leyte, Sorsogon schools
  • Website promoting illicit affairs launched in PH
  • Globe website hacked due to ‘poor internet connection service’
  • DOJ asked to probe phone, Internet use at penitentiary
  • Ride-sharing app Tripda arrives in PH
  • Opinion

  • Editorial Cartooon, November 29, 2014
  • Disastrous for the economy
  • Ting Paterno, economist
  • Social Progress Index
  • ‘Storm swords’ and politics of the Platters
  • Global Nation

  • China urged to respect PH justice system
  • DNA samples in Laude case do not match Pemberton’s
  • Judge orders release of accused in Sipadan kidnapping case
  • Indonesian, 2 Filipinos convicted in 2002 bombing
  • Fil-Am elected mayor; another named to top judicial post
  • Marketplace
    Advertisement