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‘Will your brand roar in the rising Asian Economy?’

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(L-R) Yayu Javier, Vince Reyes,  and  Willy Arcilla of Refreshment Republic Inc.

Surviving the cutthroat competition amid an increasingly global market has now become tougher and trickier.

Posted: June 13th, 2013 in Headlines,Inquirer Features | Read More »

Vision drives brands’ longevity; sales determine commodity’s life span

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Businessmen must realize that not every product or service is a brand. Brands differ from commodities.

Posted: February 15th, 2013 in Headlines | Read More »

Filipino consumers more brand loyal than global peers, Nielsen study finds

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An estimated 80 percent of Net-savvy Filipino consumers would buy new products from familiar brands rather than switch to a new brand, according to a study recently released by market research firm Nielsen.

Posted: January 26th, 2013 in Editor's Pick,Headlines,Inquirer Features | Read More »

Like a diamond, can a brand last forever?

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Q: We enjoyed reading in last Friday’s column the reaction of McDonald’s to your column about them two Fridays ago. As we were chatting about this during lunch, we asked our marketing VP about her thoughts. She surprised everyone when she took the occasion to bolster support for her recently submitted marketing budget when she said: “That’s what I’ve been saying about building our brand with heavy advertising, PR and sponsorship. As diamond is forever, so is an established brand. But you have to invest in establishing our brand.”

Posted: December 14th, 2012 in Columnists | Read More »

‘How can a local brand become a global brand like Jollibee?’

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Q: We were in a professional management association meeting on branding when one of the resource speakers in the panel asked: “Considering the times and the fact that we are a poor country, why the fuss over global branding? Why don’t we instead talk about the global recession we’re all in and figure out how to get out of this?”

Posted: November 9th, 2012 in Columnists,Featured Columns,Headlines,Inquirer Columns,Inquirer Features | Read More »

Collaborating for competitive commerce

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The Southern Tagalog Agriculture, Aquaculture & Natural Resources Research & Development Council (Stardec) is currently holding its 25th Regional Symposium on Research & Development Highlights concurrent with the 2nd Regional Techno Gabay Summit.

Posted: November 5th, 2012 in Columnists,Inquirer Columns | Read More »

Grounding takes gloss off Qantas brand

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LOST GLOSS  Idle Qantas planes are reflected in a window at Sydney Airport in Sydney on Sunday, Oct. 30, 2011. Qantas Airways grounded all of its aircraft around the world indefinitely Saturday due to ongoing strikes by its workers.  AP Photo/Rick Rycroft

Qantas’s shock decision to ground its fleet of planes is a calculated gamble that risks trashing not only the “Flying Kangaroo” brand but that of Australian tourism generally, experts say.

Posted: October 30th, 2011 in Featured Gallery,Latest Business Stories,Photos & Videos | Read More »

Why not build a Philippine brand of coconut water

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We welcome the recent announcement of the President that two leading US beverage companies will be investing in the coconut water industry for marketing and distribution in the United States. However, perhaps we should ask if there is a long-term strategic arrangement that could be more advantageous to our country and our people than simply [...]

Posted: October 7th, 2011 in Inquirer Features,Latest Business Stories | Read More »

Use of Lamborghini brand in Tattoo logo legal, says Globe

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Network giant Globe Telecom Inc. has denied using the “Tonino Lamborghini” brand illegally, saying it had properly licensed the name to be used for its high-speed mobile Internet sticks.

Posted: August 25th, 2011 in Latest Business Stories | Read More »

Living your brand

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SERENE and spacious living spaces at the Grand Midori

What is a brand? “Brand” refers to the sum total of associations or experiences of any one company, product or service. For most, it is the DNA that defines a company, product or service. “Branding” is the storytelling process of bringing the brand’s DNA to life, of creating real and perceived characteristics that make that [...]

Posted: August 5th, 2011 in Featured Gallery,Inquirer Features,Photos & Videos,Property Guide | Read More »

‘Eat Bulaga’ brand seeks protection

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After being on the air for almost 32 years, Television and Production Exponents Inc. has applied for registration of its “Eat Bulaga” brand with the Intellectual Property Office of the Philippines. The show’s producer on May 29 sought the registration of four versions of the Eat Bulaga logo. Eat Bulaga is the country’s longest-running noontime [...]

Posted: June 15th, 2011 in Headlines | Read More »

‘Puritan’ at 50

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Despite the conservative connotation of its name, Puritan is proud of its pouch, briefs which is much more forward, literally and figuratively, than the classic styles of men’s underwear. It’s got more fabric on the man’s package to guarantee that it stays where it should. “That style is patented. It provides comfort where you need [...]

Posted: June 3rd, 2011 in Headlines | Read More »

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