Less than three months before the local and national elections, and the campaign sorties are just heating up. From now to that doorstep to the voting precincts, it’s going to be a long road for aspiring political candidates. For the past couple of weeks, Inquirer Motoring has been presenting possible rides to suit candidates’ personalities or campaign platforms.
On Wednesday night, Nissan Motor Philippines Inc. (NMPI) will launch the Nissan Almera, in the Rizal Ballroom of the posh Makati Shangri-la Hotel. Before this, NMPI had been advertising the Almera in the print media, inviting readers to go to the nearest Nissan dealership for a test drive. No other newly arrived Nissan vehicle in recent years has received such a lavish launching and marketing campaign from NMPI, making people wonder whether the Almera is really worth all the fanfare.
The sweet spot of the Philippine car market has moved to a smaller class of vehicle—the B-segment is currently where demand is strongest. Nissan, which had occasion to lord it over the C and D classes of the car market in the recent past, is now launching a completely new vehicle to compete in this hotly contested category.
