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Australian BPO company expands presence in RP

By Abigail L. Ho
Philippine Daily Inquirer
First Posted 22:12:00 02/08/2010

Filed Under: business process outsourcing (BPO), Economy and Business and Finance

MANILA, Philippines--AUSTRALIAN BUSINESS PROcess outsourcing firm Salmat has put up an 800-seat facility at McKinley Hill in Taguig City, the company?s first major investment outside of its home country.

In a briefing yesterday, Salmat general manager of strategy Philip Hadcroft said the company had been in the country since 1996, but it was doing mostly transactional services that served only the Philippine market.

Salmat?s new McKinley Hill facility, he said, marked the company?s expansion into higher-value services, as well as its foray into international markets for its Philippine operations.

?We have moved from transactional services to true IT-driven services, which are also higher value,? he said at the 10th e-Services Outsourcing Conference and Exhibition. ?For the past five months, our new facility in McKinley Hill have been operating with 100 employees. We plan to grow to 800 over the next three years.?

In a separate interview, Salmat country manager Meg Ramoso said the McKinley Hill site would mainly serve accounts from Australia and New Zealand over the next three years, split evenly between voice and non-voice services.

The McKinley Hill center will extend existing statement processing services to call center, computer programming, Web content management, data entry and a range of IT-enabled services.

?The new facility represents a strong commitment by Salmat to the BPO industry, and to the Philippines in particular, as a central hub for BPO operations in the Asia-Pacific region,? Hadcroft said.

Salmat employs over 7,000 individuals across Australia, New Zealand and Asia. The company is listed on the Australian Stock Exchange.



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