MANILA, Philippines -- MARKETING professional Willy E. Arcilla has agreed to help eight readers of INQUIRER.net who need guidance to grow their start-up businesses in a business-mentoring activity for the publication’s entrepreneurship blog called Open For Business.

Arcilla will meet with ten selected readers once a month for 12 months, and help them with their strategies in positioning and marketing their products. The progress of these businesses for the duration of the exercise will be published Open For Business so that other entrepreneurs can benefit from them.

A panel of judges that include Arcilla, INQUIRER.net editor-in-chief Javier Vicente Rufino, multimedia editor Joey Alarilla and business editor Ma. Salve Duplito will choose which readers will be introduced to Arcilla.

Readers who are interested in joining the mentoring activity should have a business that is at least one year old, need help in marketing and selling strategies, and who are not in the high-technology or engineering sectors.

Readers may send the following information to lightdream (at) gmail (dot) com: name, company name, location, year/s of operation, product or service description and description of business difficulties.

Arcilla is the president of Business Mentors, Inc., a newly formed management consultancy firm, and concurrently regional director of ZMG Ward Howell, a provider of human capital solutions. He is also a professional lecturer in business schools. He has worked as an expatriate for 18 years across the Asia-Pacific region for leading multi-national corporations and Philippine conglomerates.

Related site:
Open For Business