Ads can change lives
By Roger Pe
Some people say advertising is a waste of time and money. The good thing is, the number of people who say that today is getting fewer and fewer every day.
Some people say advertising is a waste of time and money. The good thing is, the number of people who say that today is getting fewer and fewer every day.
Chevrolet sold more than 1.18 million vehicles around the world in the first quarter of 2013 achieving its 10th consecutive quarter of record global sales on the strength of products like the Cruze compact car which recently surpassed the 2 million mark in total global sales since its launch in 2009.
Forget hybrids and small, fuel-frugal cars when you’re in Texas. The Lone Star State, where I spent five days last week, loves big, gas-guzzling pickup trucks. The number of trucks of various nameplates and ages seen on the road or parked at shopping centers is so ubiquitous that I just had to go around taking snapshots of them.
One wouldn’t expect Audi to just let Mercedes-Benz and BMW take the lion’s share in the premium compact sedan market without churning out a model that can rival those made by the two German auto giants. Of course not. Not to be outdone by its archrivals, Audi has recently launched its own entry-luxury compact sedan, the A3, at the Shanghai Auto Show last April 20.
No races allowed, only solo runs. Heather Lutz, vice president for sales and marketing of the Nascar Racing Experience, bared in an e-mail to Inquirer Motoring that their final agreement with businessman Paul Monozca was just for a racing experience, not an actual race.
Most Filipino drivers are taught by their dads, uncles, brothers, manong (the family driver) who were also taught by their dads, uncles, brothers and their manong. Unlike in developed countries where driver education is part of the school curriculum and have stringent standards, Filipinos depend on the information passed on from generation to generation by auto maintenance urban myths, driving styles and bad habits.
The streak continues for the country’s No. 1 automotive firm. Toyota Motor Philippines (TMP) has recently posted a 33-percent increase in sales for the first four months of the year, compared to the same period last year.
Any cynic will say that a Bentley is such an over-indulgent vehicle to drive through a country with a vast majority of its 1.3 billion population still wallowing well below the poverty line. There is indeed truth to that, as I and my colleagues from Asean were thinking about the night of the unveiling.
Suze Orman, a two-time Emmy Award-winning television host, bestselling author and one of the World’s 100 Most Powerful Women, according to Forbes Magazine, lives by simple rules: Live below your means but within your needs, and get as much joy out of saving as you do spending.
The town of Binmaley in eastern Pangasinan lies near the capital of Lingayen Gulf, surrounded by 16 rivers and fishpens. In fact, three quarters of the town are wetlands, brimming with bounty from the sea, rivers and fishpens.
In the past, a provincial fiesta was held based on the need to honor a Catholic saint’s feast day. But then came the Baguio Flower Festival, or Panagbenga in 1995, which changed the rules by becoming the first secular fiesta, after Bacolod’s popular Masskara, during the month of February.
The first half half of the year will be over in a month. Following a generally orderly May 13 national elections, favorable international credit ratings and property experts’ assessments have shown the property sector is flourishing.
