Making a case for digital advertising in the Philippines
By: Roger PeThe word is immediate. The scope is limitless.
The word is immediate. The scope is limitless.
A line in Simon and Garfunkel’s song “The Sound of Silence” goes: “People talking without speaking, people hearing without listening.”
No print, no inscription of history. No print, no publishing. No print, no marketing. No print, what is advertising?
Which ad agency leads in new business acquisitions and revenues toward the end of 2011?
Whoever dares give away pillows to sleepy commuters on a stressful, exhausting day?
Now on its second decade of helping the best upcoming talents get the recognition they deserve, Young Guns International Ad Awards recently announced its global winners for year 2011.
Come January 2012, Filipina Mio Chongson will face the most challenging chapter of her storied advertising career.
If Manny Pacquiao did not punch his way out of poverty and become today’s greatest fighter would any advertiser even know his name?
Every last Saturday of March, more than half of the world is plunged in total darkness.
We are talking about brands that make our lives a little better and ads that are not just art but sharper than ever before—more effective in making the bottom lines.
In social media, the word “benta” is cool, meaning everyone, especially the young, likes your joke.
Who could forget Storck, called the Philippines’ ultimate menthol candy, staple of cigarette smokers on the streets?
