Quantcast
Home » byline

ACFTA’s impact on branding

By
Domestic or local brands can expect future competition at the very least from regional brands, in an ACFTA environment. For example, the Philippines’ San Miguel Pale Pilsen is likely to have a face-off with Singha beer from Thailand, Tsing tao from China, Bia Ha Noi of Vietnam, Phnom Penh beer of Cambodia, among others either in the local market or in the competitors market.

In November 2002, 10 member nations of the Asean region including Brunei, Myanmar, Cambodia, Indonesia, Laos, Malaysia, Philippines, Singapore, Thailand, Vietnam and the People’s Republic of China signed a landmark trade bloc agreement known as the China-Asean Free Trade Area agreement, popularly known as the ACFTA.

Posted: June 27th, 2014 in Latest Business Stories | Read More »

Building national and local brands driven by stages of family business

By
Ferragamo shoes     photo:lucydiamond.scravius.com

Seventy to ninety percent of the world’s annual GDP come from family businesses, according to the international family research enterprise academy and Family Firm Institute Inc .

Posted: July 11th, 2013 in Headlines,Inquirer Features | Read More »

Mid-income brands drive more business than luxury brands

By
global-helath-pyramid

An analysis of Interbrand’s Best Global Brands 2012 Report reveals that brands targeting the middle-income market made up much of the world’s top 10 global brands in 2012.

Posted: July 5th, 2013 in Headlines | Read More »

Vision drives brands’ longevity; sales determine commodity’s life span

By

Businessmen must realize that not every product or service is a brand. Brands differ from commodities.

Posted: February 15th, 2013 in Headlines | Read More »

In digital age, branding becomes indispensable

By

In these days of the Internet and social media, branding has never been more important.

Posted: August 9th, 2012 in Editor's Pick,Headlines | Read More »

Advertisement

News

  • Police nab man posing as Army major
  • Cayetano indicates he’s out of contention for 2016
  • 4 killed as cops foil hijacking attempt
  • Conjoined twins die in. Negros Occidental
  • Villanueva, JIL pray for Aquino’s love life
  • Sports

  • Dwyane Wade fulfills wish of Filipina grandma
  • Steve Nash ruled out for season with back injury
  • NLEX shoots for win No. 2 vs Talk ‘N Text
  • Red Lions roar mightily under Fernandez
  • Army outlasts Cagayan in 5
  • Lifestyle

  • 12-meter-long-haired maiden returns home
  • Underneath, most women love underwear-Halle Berry
  • Philippine Fashion Week: It’s now less about spectacle, more about relevance
  • The ‘Queen of Posing’ shows how it’s done
  • Well-nourished children make up resilient nations—children’s rights group
  • Entertainment

  • Comelec enlists Dingdong Dantes in voter registration campaign
  • Comedy Manila takes ‘United Colors of Comedy’ to UP
  • Did Mo Twister insult slain transgender on social media?
  • Sarah Geronimo voted Best Southeast Asia Act at 2014 MTV EMA
  • Whiplash: An unstoppable beat
  • Business

  • Solving energy crisis, port congestion yet to be crossed off Aquino to-do list
  • SC orders BMW dealer to refund buyer
  • All local hotels, resorts to follow new star rating system in aid of tourism
  • Nielsen – Asian American buying power driving consumer trends
  • Regulator keeps interest rates steady
  • Technology

  • Zuckerberg speaks Chinese; Beijing students cheer
  • SC reminds netizens: Nothing stays private on Facebook
  • LTFRB goes after Uber vehicles; MMDA disagrees
  • SC: Privacy laws do not apply on Facebook photos freely uploaded by Internet users
  • Google offers peek into Bhutan with Street View launch
  • Opinion

  • Editorial cartoon, October 24, 2014
  • Focus on the killing
  • The ‘mystery man’ behind Binay
  • Binay trapped in pincers
  • The ‘unwilling’ and the ‘ungrateful’
  • Global Nation

  • Laude’s German fiancé may face deportation, says De Lima
  • Del Rosario: No renegotiation of VFA
  • PH, US sign agreement on workers’ education
  • Military assesses ‘Bayanihan’ effects
  • Amalilio still on Interpol list–DOJ
  • Marketplace
    Advertisement