Vision drives brands’ longevity; sales determine commodity’s life span
By Karen V. de AsisBusinessmen must realize that not every product or service is a brand. Brands differ from commodities.
Businessmen must realize that not every product or service is a brand. Brands differ from commodities.
In these days of the Internet and social media, branding has never been more important.
Philippine economic growth can only happen if country resources were shifted from low-productivity sectors like agriculture, pulp and paper to high-productivity export manufacturing and services.
Time was when selling a product was far simpler—not much competition, fewer available product forms and benefits, limited media formats to deal with and absolutely no social networks.
