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Karen V. de Asis Archives | Inquirer Business

Inquirer Features

Building, managing brands in the new age

August 04, 2017 BY:  Karen V. de Asis
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Put people first, execs say

October 17, 2016 BY:  Karen V. de Asis
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‘Fight of the Century’ offers branding insights

May 15, 2015 BY:  Karen V. de Asis
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Values determine fate of family-run businesses

March 23, 2015 BY:  Karen V. de Asis
latest stories

ACFTA’s impact on branding

June 27, 2014 BY:  Karen V. de Asis
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Building national and local brands driven by stages of family business

July 11, 2013 BY:  Karen V. de Asis
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Mid-income brands drive more business than luxury brands

July 05, 2013 BY:  Karen V. de Asis
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Vision drives brands’ longevity; sales determine commodity’s life span

February 15, 2013 BY:  Karen V. de Asis
Editors' Picks

In digital age, branding becomes indispensable

August 09, 2012 BY:  Karen V. de Asis
latest stories

Philippines urged to shift resources to exports, services

March 26, 2012 BY:  Karen V. de Asis
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