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ACFTA’s impact on branding

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Domestic or local brands can expect future competition at the very least from regional brands, in an ACFTA environment. For example, the Philippines’ San Miguel Pale Pilsen is likely to have a face-off with Singha beer from Thailand, Tsing tao from China, Bia Ha Noi of Vietnam, Phnom Penh beer of Cambodia, among others either in the local market or in the competitors market.

In November 2002, 10 member nations of the Asean region including Brunei, Myanmar, Cambodia, Indonesia, Laos, Malaysia, Philippines, Singapore, Thailand, Vietnam and the People’s Republic of China signed a landmark trade bloc agreement known as the China-Asean Free Trade Area agreement, popularly known as the ACFTA.

Posted: June 27th, 2014 in Latest Business Stories | Read More »

Building national and local brands driven by stages of family business

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Ferragamo shoes     photo:lucydiamond.scravius.com

Seventy to ninety percent of the world’s annual GDP come from family businesses, according to the international family research enterprise academy and Family Firm Institute Inc .

Posted: July 11th, 2013 in Headlines,Inquirer Features | Read More »

Mid-income brands drive more business than luxury brands

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An analysis of Interbrand’s Best Global Brands 2012 Report reveals that brands targeting the middle-income market made up much of the world’s top 10 global brands in 2012.

Posted: July 5th, 2013 in Headlines | Read More »

Vision drives brands’ longevity; sales determine commodity’s life span

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Businessmen must realize that not every product or service is a brand. Brands differ from commodities.

Posted: February 15th, 2013 in Headlines | Read More »

In digital age, branding becomes indispensable

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In these days of the Internet and social media, branding has never been more important.

Posted: August 9th, 2012 in Editor's Pick,Headlines | Read More »

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