Latest Stories

TV5 braces up for more losses


Pangilinan-led Associated Broadcasting Corp. (ABC), operator of television network TV5, will continue to post heavy losses in 2013 as the company struggles to compete with rivals that corner the lion’s share of industry ad revenues.

TV5 chair Manuel V. Pangilinan said the company had also struggled to keep costs down amid efforts to complete the network’s program lineup and hire talents.

“TV5 will continue to struggle,” Pangilinan told reporters at a recent briefing. “It will take longer than expected to make profits,” he said.

“There’s a lot of cost-cutting and we still have to finalize our program grid,” he said, adding that production costs would still rise as the company continued creating more shows.

TV5 earlier said it was targeting 2014 as its first year of profitability under the Pangilinan group, which took control of the network in 2009.

Earlier this year, TV5 president and CEO Ray C. Espinosa said the company’s profit target was under review due to factors that had not been identified when the goals were first set. One of the factors was the debt crisis in Europe, which led to a cut in advertising spending by multinational companies operating in the Philippines.

TV5’s bigger rivals, GMA Network Inc. and ABS-CBN Corp., have seen their revenues trimmed this year due to an industry-wide drop in advertising spending.

In the first half of 2012, TV5 lost P2.8 billion and this would likely be matched in the second half of 2012, Pangilinan said. This means the whole-year loss would exceed the P4.1 billion it lost in 2011.

While losses would remain big in 2013, TV5 aims to increase revenues with better programming during the primetime slot, when ad minutes are most expensive, said Pangilinan.

“The key variable when we were starting was Willie Revillame. We needed someone like him to give the first boost for TV5 … to anchor the primetime,” he said.

He said that since the gameshow host had agreed to move his show to the noontime slot, the primetime slot was freed for more shows that the company could sell to advertisers.

Follow Us

Follow us on Facebook Follow on Twitter Follow on Twitter

Recent Stories:

Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: Business , losses , Television , TV5

  • denzel_alfonso

    Pero dito parin ako sa INQUIRER! :)

  • denzel_alfonso

    In fairness, maganda yung website ng 5.

  • denzel_alfonso

    LUGI kay MAGA Star! Ang laki ng bayad pero binabangaw palagi.

  • kilawin

    everything about  pinoy channels are crap! why not innovate  and bring some new relevant content. This is more like  the dumbing of the population,which is a bait for the suckers.

    • denzel_alfonso

      Di ba ganyan ang ginawa ng 7 nagpakamasa para matalo ang 2. They are both very successful now in dumbing the dumb masa.

  • http://profile.yahoo.com/U2VPSRNUA6MZGXS7FX6W5ZRCBI Antonio

    remove those tulfo’s… they are bullies

Copyright © 2014, .
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94


  • Businesswoman allegedly killed by husband, brother-in-law
  • Roxas suspended from golf club for outburst over P5,000 guest fee
  • SC reschedules oath-taking of new lawyers
  • Ex-COA chief seeks bail after arrest for plunder
  • Aquino expects more from new Air Force chief ‘since I know him so well’
  • Sports

  • Guiao fined P100,000 for ‘mongoloid’ comment vs Meralco forward
  • Hawks and Grizzlies revel in home wins
  • Floyd: Manny’s power gone
  • Michael Phelps loses to Lochte in comeback meet
  • Sharapova advances to Stuttgart quarterfinals
  • Lifestyle

  • ‘Recovered’ Banksy works on display ahead of sale
  • Marinduque: Visiting the ‘palm of the ocean’
  • First at Vatican in 60 years
  • How Jing Monis Salon gave Krissy the pixie
  • Want to be a supermodel? Work on your inner beauty, says Joey Espino
  • Entertainment

  • Paul McCartney to play at Candlestick concert
  • Kristoffer Martin: from thug to gay teen
  • Has Ai Ai fallen deeply with ‘sireno?’
  • California court won’t review Jackson doctor case
  • Cris Villonco on play adapted from different medium
  • Business

  • PAL hailed for ban on shark fin cargo
  • BSP to change tint of P100 bill
  • Nielsen sees car buying boom in the Philippines
  • How author of best-seller exposed ‘one percent’ economic elite
  • Bangko Sentral readies new bank lending rules
  • Technology

  • Cloud strength helps Microsoft earnings top Street
  • Vatican announces hashtag for April 27 canonizations
  • Enrile in Masters of the Universe, Lord of the Rings?
  • Top Traits of Digital Marketers
  • No truth to viral no-visa ‘chronicles’
  • Opinion

  • Corruption not invincible after all
  • Editorial Cartoon, April 25, 2014
  • No deal, Janet
  • Like making Al Capone a witness vs his gang
  • MERS-CoV and mothers
  • Global Nation

  • Plane lands at Bali airport in suspected hijacking—Indonesia air force
  • Obama lands in Seoul as N. Korea nuclear test fears grow
  • Militant protests vs Obama, US set
  • Filipinos second-shortest in Southeast Asia
  • China welcomes PH apology
  • Marketplace