Quantcast
Latest Stories

Isuzu: Diesel power keeps the fight burning

By

It is interesting to note that despite the few and diesel-powered only models it offers—Alterra SUV, Crosswind AUV, D-Max pickup, N-Series light-duty multi-purpose truck—Isuzu Philippines Corp. ended up fourth in the domestic automotive industry with the most number of products sold from January to November 2012.

With 10,716 total units sold, IPC’s sales performance improved by 22 percent compared to the same period last year.

As explained by IPC president Ryoji Yamazaki, the company as it celebrates its 15th year in the Philippines, has established a reputation for being reliable, durable and fuel-efficient vehicles.

“Proof of this is that we are among the most popular trucks in the local market, with the highly regarded Isuzu N-Series having been the bestselling in its category for 13 consecutive years. Moreover, for the month of November alone, we sold 669 Crosswinds, making it the second best-selling AUV with a market share of 22 percent,” said Yamazaki who reported that in November alone the company was able to sell 1,121 units, 8 percent better than it did in October.

Indeed, IPC celebrated its 15th anniversary this year looking back at its role in shaping the automotive industry highlighting the different models that defined the brand.

Memorable

Known as the leader in diesel-powered commercial vehicles, Isuzu boasts of memorable models such as the Trooper SUV, Fuego pickup and Isuzu Hi-Lander, the latter solidifying its position as one of its best-selling models so far.

While the Japanese brand is proud of its SUVs and AUVs, it is also pleased with its business-oriented trucks. These contribute significantly in the company’s sales performance. The N-Series consistently posts positive growth since 2011.

In earlier interviews, Yamazaki said: “The N-Series trucks’ achievement of being the bestseller in a competitive class for 13 straight years is concrete proof of its superiority over its rivals.”

Strengthen business process

This year, Isuzu sought partnerships with information technology companies to strengthen its complex business processes.

Oracle automotive industry solutions aimed to “achieve management excellence and integrate multiple business processes from operations to finance and improve service to its distributors and customers.”

Aside from sales growth, IPC also reaped awards this year with the 2013 Alterra Urban Cruiser X when it was voted as this year’s Best Large SUV. The 2013 Crosswind Sportivo X, on the other hand, was inducted to the Hall of Fame for having been recognized with five awards in the past years by Auto Focus People’s Choice Awards.

Its AUV was also recognized as the Best On-board Entertainment System under the Media’s Choice category.

IPC is also among the car companies that expressed interest in testing hybrid cars that can run petrol or electricity in the Philippines.

Many of IPC’s flagship models had been upgraded or improved, specifically the Isuzu Crosswind which has been in the market for more than a decade, another proof of consumer trust.

IPC intends to continue its partnership with the Technical Education and Skills Development Authority (Tesda) for the Auto-Mechanic Training Center in Tacloban, Leyte. The program, a part of Isuzu Motors Ltd. of Japan’s Heart and Smile, reaches to out-of-school youth and gives scholarship grants for a two-year technical course.

If the promise of expansion of Isuzu Motors Ltd. in the country is to be believed, then 2012 has been a good year for IPC. It would mean more jobs since 90 percent of its products are assembled locally. The car company plans to continuously working with the government to further improve the automotive industry.


Follow Us


Follow us on Facebook Follow on Twitter Follow on Twitter


Recent Stories:

Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: 2012 , Business , Isuzu , Motoring



Copyright © 2014, .
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94
Advertisement
Advertisement

News

  • Complex health care system for California’s elderly and poor explained
  • Malang the croc must regain strength before return to swamp, says mayor
  • Palace: Lacson’s version of Napoles testimony to be evaluated
  • Scientists eye iceberg bigger than Guam
  • Drilon: I’m not on Napoles’ list
  • Sports

  • Promoters Dela Hoya, Arum in talks for Pacquiao-Alvarez—report
  • Benzema guides Madrid to 1-0 win over Bayern
  • Suns’ Goran Dragic win NBA’s Most Improved Player award
  • Heat go up 2-0, hold off Bobcats 101-97
  • Ronaldo shakes off injury fears to play Bayern
  • Lifestyle

  • Gongs and southern dances star in a workshop at San Francisco Bayanihan Center
  • This woman ate what?
  • Photos explore dynamics of youths’ sexual identity
  • 12th Philippine Food Expo set at the World Trade Center
  • No tourist draw, Malang the croc will remain wild
  • Entertainment

  • Smithsonian wants photos, videos for ‘Day in the Life of Asian Pacific Americans’
  • What Garcia Marquez left behind
  • Has Ai Ai fallen deeply with ‘sireno?’
  • Sony developing live-action Barbie comedy
  • California court won’t review Jackson doctor case
  • Business

  • How ‘one percent’ economic elite was uncovered
  • Facebook profits triple as mobile soars
  • Insular Honors Sales Performers at Testimonial Rites
  • Apple increases stock buyback, will split stock
  • Cost-recovery provisions for affected gencos urged
  • Technology

  • Enrile in Masters of the Universe, Lord of the Rings?
  • Top Traits of Digital Marketers
  • No truth to viral no-visa ‘chronicles’
  • ‘Unlimited’ Internet promos not really limitless; lawmakers call for probe
  • Viber releases new design for iPhone, comes to Blackberry 10 for the first time
  • Opinion

  • Editorial cartoon, April 24, 2014
  • Talking to Janet
  • Respite
  • Bucket list
  • JPII in 1981: walking a tightrope
  • Global Nation

  • Obama to visit Filipino soldiers in Fort Bonifacio
  • Fil-Am youth conferences unite under one theme
  • Embassy advisory: Filipinos still need visas to enter US
  • No travel restriction to Mideast, DFA clarifies
  • PH-HK relations repaired, but families of victims still being courted
  • Marketplace