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Toyota sets new sales record in October


06:36 PM November 19th, 2012

November 19th, 2012 06:36 PM

MANILA, Philippines–Toyota Motor Philippines (TMP) sold 6,946 units in October, posting another record-breaking performance.

Based on the recent report of the Chamber of Automotive Manufacturers of the Philippines (CAMPI), this was the highest sales record any car manufacturer in the country has ever registered in a single month.

The October record eclipsed Toyota’s previous milestone sales level of 6,258 made in July, the report said.

During this record-breaking run, several models in the Toyota lineup have also outperformed its best sales output since its introduction.

The Toyota Vios sold 1,659 units, the Innova with 1,521 and the Fortuner with 1,339 units. The locally manufactured Vios continues to strengthen its position as the best-selling model in the country while the Innova is still the most preferred commercial vehicle of choice by the buyers.

With all these accomplishments in the past 10 months, Toyota is poised to win its 11th consecutive Triple Crown taking the no. 1 spot in the Passenger car segment (17,068 units, 44.9 percent market share), Commercial Vehicle segment (36,047 units, 40 percent market share) and overall sales.  Toyota’s Year to date sales of 53,115 units reflects a growth of 17 percent compared to its last year’s performance and garnered a share of 41.9 percent of the market.

In a statement issued Monday, TMP President Michinobu Sugata stated “Since TMP started its operations in 1988, it has been our sincere wish to provide Filipinos with the best products and services possible. This record breaking sales performance is indeed a testament to the trust and loyalty our customers have shown throughout the years. I would like to thank the public for none of this would be possible without them. Their confidence in our brand inspires us to continuously give our best and move forward to serving them even better.”

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