P&G invests P2.2B in expansion of PH facility

Procter & Gamble (P&G) Philippines is investing P2.2 billion in the expansion of its manufacturing and distribution facility in Cabuyao, Laguna.

P&G Asia Product Supply vice president Ed Hunter said Friday that the investment in the expansion of the distribution center in Cabuyao would allow the company to increase the production and distribution of all P&G brands manufactured in the Cabuyao plant.

These include Tide, Pampers, Safeguard and Head and Shoulders.

“This means the company will be able to meet increasing demand from Filipino families,” said P&G Philippines general manager and president Sumeet Vohra.

Earlier this year, P&G invested P3 billion to expand the production line of the diaper brand Pampers, thus raising P&G’s total additional spending so far in the Philippines to P5.2 billion.

Expanding distribution capability is the next phase in the consumer products manufacturing giant’s planned five-year program to optimize its supply chain.

The planned five-year expansion aims to increase capacity and improve and upgrade P&G’s products by installing facilities that are the most technically advanced in the world in terms of production and distribution.

Aside from the installation of new production lines, additional building and infrastructure expansions are in the pipeline, officials said.

Hunter said the Philippines remained a very attractive investment and growth market for the multinational company.

“The Philippines remains a key market for P&G globally. Throughout the company’s 77-year history in the country, P&G has continually invested in innovations to improve and upgrade its plant technology and facilities and provide Filipinos products with superior quality and value,” Hunter said.

Hunter added that he was bullish that the planned expansion of P&G’s Cabuyao Plant and Distribution facilities would allow the company to reach more Filipino consumers.

The executive also thanked the Philippine government for its “appreciation” of P&G’s continuing contribution to the economy and its commitment to assist foreign investors.

Considered one of the biggest and most advanced manufacturing plants for P&G in Asia, the firm said the Cabuyao Plant and Distribution Center serves the Philippines and several markets in the Asean region.

The plant manufactures fabric and home-care brands Ariel, Tide, Bonux, Downy Fabric Enhancer, and Joy Dishwashing Liquid; personal cleansing and skin care products Safeguard, Zest, Secret and Old Spice; feminine care brand Whisper; and baby care brand Pampers.

P&G Philippines celebrates this year its 77th year of operations in the country.

The Philippines organization has grown to more than 1,400 employees spread across its three entities—P&G Philippines Inc. (which manufactures P&G products for the Philippines and several markets in Asean), P&GIOSA-ROHQ Manila Service Center (a shared service center that provides high-end accounting, financial and related and services to P&G operations in markets all over the world) and P&G Distributing (Philippines) Inc. (which handles the local distribution of its brands).