BMW celebrates market leadership with ‘Xpo’
It will be a 10-day festival of all the best Asian Carmakers Corp. has to offer.
As the official importer and distributor of BMW brand of vehicles and motorcycles in the Philippines was able to maintain its top position, BMW Philippines made sure those visiting the BMW Xpo Pavilion at the corner of 30th Street and 9th Avenue in Bonifacio Global City from Oct. 19 to 21 will enjoy the best deals, exciting drive experience and the most attractive selections of BMW-badged products.
“In celebration of BMW’s continued leadership in the premium luxury segment—a 29 percent market share year to date—we will display the best of what BMW has to offer to the Philippine market and give our valued customers the best deals,” promised ACC executive director for Sales and Marketing Glen Dasig.
The ACC is supported by the BMW Group regional office for Asia in Singapore through BMW Asia Pte. Ltd.
Ultimate experience
The ACC conceived the BMW Xpo to provide all interested car buyers the ultimate BMW weekend lifestyle experience.
He added: “The BMW Xpo is definitely a great opportunity for consumers to see what BMW vehicle would make the perfect fit for them. This is an opportunity for us to share BMW’s success to our loyal clients, car enthusiasts, and encourage new premium buyers to invest on a BMW.”
The BMW Xpo will feature special offers for BMW Premium Selection Vehicles and Executive Vehicles.
Special pricing packages will be offered on brand new vehicles. Alongside the luxury cars and premium SUVs, different models of BMW Motorrad will also be on display and will be offered at special prices during the weekend.
“All visitors may even test drive available units during the event and will also get a chance to win BMW Lifestyle raffle items daily,” reminded Dasig.
BMW xDrive ramp
The BMW Xpo Pavilion will also feature the BMW xDrive ramp, which is designed to display the impressive power and performance of the BMW X Series and its xDrive technology.
Here, buyers and visitors will have a chance to experience the thrill of going through the BMW xDrive ramp as administered by professional BMW drivers.
Furthermore, there will also be a special weekend sale of BMW Lifestyle items (one may email [email protected] for further inquiries).
“As one of the great brands in the world, BMW has been able to introduce several new model lines and grew sales globally while maintaining an edge in communicating its technological and prestige attributes to customers. This upcoming BMW Xpo is a perfect moment to appreciate what this iconic German brand has achieved,” said Dasig.
He reported that BMW’s premium market leadership is being driven by the solid performance of the 3 Series and 5 Series, two of ACC’s most important models.
The 3 Series, whose sixth generation model was introduced to the Philippine market last May, continues to be the the company’s bestselling sport sedan while the 5 Series continues to dominated the premium SUV segment.
Headed by its chair, Jose Ch. Alvarez, ACC is a wholly owned Filipino company under the Alvarez Group of Companies. The ACC boasts of the widest dealership network in the luxury vehicle segment with six dealers working closely under the ACC helm: Autowelt BMW in Cebu, Autohaus BMW in Quezon City, Autozentrum BMW in Alabang, Prestige Cars BMW in Makati, Premier Cars BMW in Pampanga, and Premium Motoren BMW in Cagayan de Oro.
