Splash Corp. to enter growing Myanmar food market

Firm forms alliance with Dagon group


Passengers wait for buses at a bus stop in Yangon, Myanmar in this Sept.12, 2012, file photo. Philippine firm Splash Corp. plans to break into Myanmar’s food industry in alliance with the Dagon group of companies, one of Myanmar’s biggest business conglomerates. AP PHOTO/KHIN MAUNG WIN

MANILA, Philippines—Personal care and food group Splash Corp. plans to break into Myanmar’s food industry in alliance with the Dagon group of companies, one of Myanmar’s biggest business conglomerates.

Splash said in a statement that its food subsidiary Splash Foods was working together with the Dagon group to expand its presence in Myanmar.

“Splash will continue to establish stronger corporate relations with the Myanmar business community. We look forward to expanding our business in Myanmar, as well as other Asian countries,” Splash chairman and president Rolando Hortaleza said.

The Dagon group is involved in property development, construction, timber business, agriculture and plantation, and hospitality and retail businesses in Myanmar. Splash, for its part, is diversifying from its homegrown personal care manufacturing into the food business.

Splash announced in July its plans to enter Myanmar, considered as a new frontier in Southeast Asia.

Meanwhile, Splash executive vice president and chief finance officer Veneranda Tomas said Splash has approved the acquisition of 100 percent of local firm Moondish Foods Corp. for a maximum price of P33 million to complement the company’s growing food operations.

“Splash will acquire the entire Moondish business, which includes the canning operations. This acquisition will save product and market development time for Splash. Moondish has existing products that are doing well not only in the Philippines, but also in the international market,” Tomas said.

About two-thirds of the output of Moondish is shipped out to North America, the Middle East, Japan and Europe.

Splash ventured into the food business last year when it acquired the food manufacturing arm of Barrio Fiesta. The products under this brand included shrimp paste, sauces, fruit preserves, ready-to-eat canned meals and other condiments.

Founded in 1985, Splash grew from a P12,000 backyard operation into a P4-billion enterprise. For its personal care segment, it carries the brands Extraderm, Maxi-Peel and Skin White as well as one of the fastest-growing skin care brands in the Philippines.

Get Inquirer updates while on the go, add us on these apps:

Inquirer Viber

Disclaimer: The comments uploaded on this site do not necessarily represent or reflect the views of management and owner of We reserve the right to exclude comments that we deem to be inconsistent with our editorial standards.

  • spiritnsoul700

     Lol Ramirez, you feel insulted cos of the truth? It is true that hotels in Thailand is the cheapest . where not even hotels in Singapore Malaysia and Philippines  could out rate those rates you get in Thailand.

    Well  You can get girls everywhere even in the Philippines Thomas was right when he said 40% male tourists visit Philippines are into sexs.  You only heard of Myanmars but i had been there not once but three times. Be of sport bro, when its the truth. Peace bro

  • Iggy Ramirez

    When I go to Bangkok, I usually choose the cheapest hotel that I could get. I stay out most of the day to eat all the foods that I like, and stay at the hotel at night and bang all the girls that I want.

    What do you know? I also get some BJ services down the Nana Area.

    I’ve heard Myanmarians/Myanmarese have pretty big juggs. And they are really pretty too, like Thais.

  • spiritnsoul700

    Myanmar is the next potential for foreign investment as China will slow down. Myanmar may have political internal problem of military juntas but they are  prepared to make changes and are opening their doors to outside world. Amongst the Asean countries, Myanmar has all to offer as bussinessmen will stand to gain much more.

    Hotels in Yangoon are already packed and all fully booked,with foreign investors, corporate figures and tourists. I asked some Myanmar refugees if  they are willing going back home, Everyone of them that i had asked will want to return home eventually. If this country plan to compete with her neighbour Thailand, you may have another place that offer your money value   in return specially for tourists, For the moment it is Thailand where you paid a three stars room rate  stay at  five stars  hotel.  Holiday in Singapore Malaysia and Philippines is not cheap but expensive.  The room rate you paid in pesos for a three stars hotel in Makati,  the same amount converted in Malaysia dollar you can get a better hotel in Kuala Lumpur City such as the Melia Hotel.  

To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.

Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:

c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City,Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94


editors' picks



latest videos