Avida takes flight to better preserve heritage, habitatBy Theresa S. Samaniego
Philippine Daily Inquirer
Avida is soaring to great heights to save its own kind.
Literally, that is, as the Philippine Eagle Foundation named a 12-year-old eagle under its care “Avida” after forging an agreement with high-quality property developer Avida Land Corp.
Under this memorandum of agreement signed between the two parties, Avida Land has formalized its commitment to support the foundation’s efforts to help save the Philippine eagle and its habitat.
If all goes well, “Avida” is expected to mature and be able to bear eagles of her own to help continue the line of Philippine eagle species.
While the Ayala Land subsidiary is in the business of providing quality homes to the hardworking Filipinos, Avida Land is also very much aware of the need to help provide all inhabitants of this planet a sustainable home—and that means not only the people, but all other forms of life as well.
As such, Avida Land deemed that it was only right for the company to enter into such an agreement and serve as one of the corporate sponsors of the Philippine Eagle Foundation in a concentrated bid to protect this critically endangered species.
The Philippine eagle, according to Avida Land, is considered to date as one of the largest and most powerful eagles in the world.
The company explained: “It is also one of the rarest of all eagle species, found only in the forests of Luzon, Samar, Leyte and Mindanao. Unfortunately, the destruction of forests threatens these raptors’ existence. The Philippine eagle is critically endangered and there are only about 500 pairs left in the wild.”
Under the said agreement, Avida Land has specifically committed to support the foundation for the next three years to help breed Philippine eagles at the PEF sanctuary. The said sponsorship will also include efforts to educate the public on the importance of the Philippine eagle to Davao’s ecosystem and to the country’s national heritage.
“Avida Land’s contribution will be spent on the care, maintenance and monitoring of nests of eagle chicks in the wild, including their daily feeding and veterinary care. Part of it will also go to other support programs of the PEF,” the company said.
“Avida’s partnership with the PEF is part of our overall commitment for sustainable development wherever there is an Avida property,” it added.
Sustainability practice by its parent company, Ayala Land, means building communities that meet the needs of customers; create benefits that last through generations; and, offer environment-friendly products and design that uplift the lives of people in and around them.
For Ayala Land, the ultimate end of sustainability is nation-building. As such, the company ensures that sustainability is integrated into everything it does: from the choice and acquisition of land, to how it master plans communities and townships; to the design and construction of its properties.
Similarly, Avida Land claims that all its developments are also master planned to ensure that these structures are sustainable, energy-efficient and environmentally sound.
And as Avida Land expands its reach in the Visayas and Mindanao, it has committed to continue its pursuit of sustainability for all its property developments. Avida has already sold out its Avida Towers Cebu while Avida Towers Riala, also in Cebu, was recently launched.
Currently, Avida is developing the Centrio Tower in Cagayan de Oro; house and lot projects in Iloilo and Bacolod; and it will soon begin its first property project in Davao.
As of the first half of 2012, Avida Land has a total of 46 projects in 22 unique locations. Avida homes are all beautifully and practically designed, can be acquired through flexible payment terms, and built to provide reliable performance over time. Avida means affordable living at its best.
For more than 20 years, Avida has focused on enriching the lives of the hardworking Filipino middle-class by offering their families a home to be proud of. These are homes that thrive in a peaceful and safe community and are accessible to public transportation.
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