ABS-CBN, GMA 7 claim TV ratings lead
Rival networks jostle for primetime slot supremacyBy Paolo G. Montecillo
Philippine Daily Inquirer
Lopez-led ABS-CBN Broacasting Corp. has once again asserted its dominance in nationwide television ratings, saying that it was 10 percentage points clear of its nearest rival showing that for the month of June.
In a statement, the country’s largest network said it posted a 42-percent total-day audience share in nationwide ratings, covering both rural and urban households.
Data from research firm Kantar Media’s combined urban and rural TV audience measurement survey showed that ABS-CBN’s average national audience share hit 42 percent on total day or a 10-point lead versus GMA Network with 32 percent.
ABS-CBN strengthened its performance especially in the last week of June where it obtained an average audience share of 43 percent during the period June 24-30 against GMA’s 31 percent.
ABS-CBN further bolstered its undisputed leadership for the whole month of June during the 6 p.m. to 12 midnight primetime slot when most Filipinos spend time watching TV and advertisers put their investments to reach more consumers efficiently.
Kantar Media’s report showed ABS-CBN hitting a primetime audience share of 51 percent, or half of Philippine TV households tuning in to ABS-CBN and almost twice more than GMA’s audience share of 27 percent.
ABS-CBN continued its winning streak across other territories in primetime. In Metro Manila, ABS-CBN beat its rival with an average audience share of 37 percent against GMA’s 32 percent. ABS-CBN also challenged GMA in Mega Manila with an audience share of 36 percent, slightly higher than Kapuso’s 34 percent.
Meanwhile, in a separate report, GMA said its ratings data from AGB Nielsen showed that it led in total day nationwide ratings for the whole of the first semester.
Based on Nielsen’s TV Audience Measurement data from January to June, GMA outrated ABS-CBN and TV5 in National Urban Television Audience Measurement (Nutam) ratings with an average total day (6 a.m. to 12 midnight) household audience share of 35.5 percent, five points higher than ABS-CBN’s 30.5 percent and 20.9 points higher than TV5’s 14.6 percent.
“GMA’s lead in nationwide audience shares is mainly driven by its strong performance in the afternoon block (12 noon to 6 p.m.), where its programs averaged (with an audience share) from the low to high 40 percent,” the company said.
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