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Ayala Land unveils P30B urban hub project in Taguig

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Photo taken November 12, 2011, shows the Bonifacio Global City skyline in Taguig. Ayala Land Inc. on Thursday, June 28, 2012, unveiled a P30-billion premium mixed-use urban hub envisioned to be the nucleus of the Bonifacio Global City. AFP/JAY DIRECTO

MANILA, Philippines—Ayala Land Inc. on Thursday unveiled a P30-billion premium mixed-use urban hub envisioned to be the nucleus of the Bonifacio Global City (BGC) in Taguig, which is touted as the twin central business district of Makati.

This development, called One Bonifacio High Street, is a three-hectare block that will seamlessly integrate a triple-A graded office building that will be home to the Philippine Stock Exchange, a premium lifestyle center, the five-star Shangril-la Hotel and an upscale all-suite residential tower, ALI president Antonino Aquino said in a briefing.

The premium block is seen grabbing the lion’s share of the investments from ALI and several BGC locators. These will include Ayala Land Premier’s P9.9-billion 63-tower residential development called “The Suites”—ALI’s most expensive but the best-selling residential project in nearly two decades.

Initially introduced during a priority selling event earlier this week, only three units out of 298 are left for sale, Ayala Land Premier group head Jose Juan Jugo said. This was the fastest take-up seen by the group in recent history, he said.

Jugo said residential units in the tower would be sold for an average of P188,000 per square meter, much higher than any other residential project launched by Ayala in BGC and Makati. The units are selling for P25 million to P149 million. They will be turned over to buyers in 2018.

Jugo said this project featured generous cuts of living spaces that range from 136 to 430 square meters.

Aquino said the P30-billion project is a partnership among ALI, the Campos family’s Evergreen Holdings and state-owned Fort Bonifacio Development Corp.

The projected investment also covers the infusion made by Shang Properties, which is building a 60-story “ultra-deluxe” Shangrila-La Hotel. The hotel was estimated to cost P18 billion.

The Grade-AAA office building will also feature a four-level lifestyle hub that will also house a four-level hub of luxury shops, ALI said in a disclosure to the PSE.

The PSE tower, which will become the headquarters of a unified local stock exchange, was estimated to cost between P3 billion and P5 billion, while the block’s retail component would cost between P2 billion and P3 billion.


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Tags: Ayala Land , Bonifacio Global City , Business , Philippines - metrro , property , Real Estate

  • http://twitter.com/TUBAGBOHOLcom TUBAGBOHOL.com

    Many residential rooms/units in the Philippines are extremely expensive. Let’s wait until the market is saturated, then prices will go down.

    • Chris Nadal

      Most of these expensive units are in the CBD areas. Outside of those, you can find cheap deals. Well of course it depends on your preference and budget. As long as there’s demand, don’t expect prices to go down.

  • jtpa

    Php25M-P149M (>USD500k-3.3m) for a unit – are you kidding? More expensive than New York or London and it is just a unit not a house?

    • Chris Nadal

      I’m not sure how expensive NY or London is, but given only 3 units are available out of 298, it was sure to be viable… of course this is definitely not for your average Filipino.

      • jtpa

        All you have to do is search the internet and you will be surprise. I just can’t believe that we Filipinos thinks that living in a condominium unit equates to luxurious living. They are just bunch of boxes put on top of each other and since it is in Manila – your luxurious view is the dark cloud of pollution rising from the earth and once you come out of your place – quality of the area goes down. This is definitely a bubble.

      • http://www.facebook.com/people/Franzeline-Perdubal/100002708434971 Franzeline Perdubal

        Sir, you only see the problem and not the opportunities it brings to this country. And you think NY has clean air or London?

        Bubble or not, it is a sign that this country is moving upward and crab mentality is the anti-thesis of that growth.

        I’m living in a condo in Makati and I dont contribute to more pollution by not driving from QC to work everyday. It’s not a box, it is a lifestyle. Cheers!

      • jtpa

        Did you know that high rise housing has more carbon pollution than a normal house. Also most condominiums are made of cement which is full of materials that are unsustainable and contributes to pollution so do not say that you do not contribute to carbon pollution.
        That is not crab mentality – it is called being objective in relation to the countries fundamental and looking at sustainability. And if there is a bubble forming, it is only proper to speak up to ensure that Philippines will not experience the same bubble that Western countries experienced.
        Also, increase in housing price doesn’t mean there is economic growth – that is called inflation as housing is a consumable not an investment. And you should always remember that any capital tied in housing means that money is not use in productive endeavors thus creating an imbalance on the economy.
        People who buys in this kind or prices are gambler/speculators that hopes that the property will continue rising not realising that this growth is only fueled by debt. This is proven, just read what happened to US and the European countries. And do not say that Philippines is a different market because it is not.

      • http://www.facebook.com/people/Franzeline-Perdubal/100002708434971 Franzeline Perdubal

        I would understand your point but continued spending on construction is a barometer of economic activity. The high-end condo can raise their prices but the mid-sector to affordable segments will remain to be competitive.

        A bubble only happens when their is perceived demand but look at the country, we need more formal housing than ever.

        I see construction as good news for our country. It means more jobs, more money going around and a testament that if there is less corruption, business will flourish.

        It’s time to see the better side of the Filipinos.

      • jtpa

        Using construction as a barometer is an old paradigm. If you look up the top companies now, the biggest part of their asset are not physical assets but intellectual property and intangibles. This is an evidence that more construction does not mean progress. This same paradigm somehow caused the west to be in a hole right now. What the real test of progress of a nation is that the improvement of the quality of life. And I do not think you can classify living in condominiums in an overly crowded and polluted part of the Philippines can be considered as high end comparable to the first world countries because the location says it all. You may have beautiful passage with quality building but the oveall environment cannot be classified as high end because once you step out of the compound the quality of your lifestyle already diminished. All I am saying is that bubbles like this does not help the economy in the long run.

      • http://www.facebook.com/people/Franzeline-Perdubal/100002708434971 Franzeline Perdubal

        It should be facade not passage.

        Agree or not, i take this as good news. I wont argue with your point about paradigms ’cause construction is what defines a city, defines the way of life. You can’t house your intellectual properties on bare land, you have to build.

        Construction means progress, i cant believe your line of thinking. How can it be otherwise?

        More construction = more jobs = more opportunities = progress

        Bubble or no bubble.

      • jtpa

        I would understand if you do not see my point yet but if you read more about what brought the GFC in 2008 and the current Euro crisis that may shed more light and you might see how this type of developments vis a vis property pricing affects the economy as a whole. And what happened to those condominium units built during the height of the bubble (look up Spain as an example). Also, I would suggest you try searching for sustainability. That will also open a whole new way of thinking.

    • http://www.facebook.com/people/Franzeline-Perdubal/100002708434971 Franzeline Perdubal

      430 sqm of condo space is like putting your house in Dasmarinas Village inside a high rise building with super amenities. Again, why cant we be like London or New York? I hope it is not Inferiority complex ’cause we got the best minds, designers and technical workforce.

      This puts Megaworld or SMDC in a far # 2 spot.

      • jtpa

        Yeah you are right! Even if the design is good but is it worth it? Look at the place – air quality, transport etc. There are many things you consider in buying a place. Please note that this are depreciating asset. This sounds like a housing bubble in the making.

      • http://twitter.com/kintoy K Enriquez

        di ka naman ata maka-afford bat ka nagrereklamo

      • jtpa

        Whether or not I can afford is not the point but the pricing on these property have a wider economic implication closer to your wallet than you think.
        Let me expand your brain how this will have implication on you. The target market of this kind of development will be mostly property speculator. A percentage of these market will apply for a mortgage on these type of property. Should a financing institution approves such loans, this would mean that productive activities like manufacturing will be competing on those funds. Now when property prices goes down, this means that bank loans will be under collateralised and banks may need to either provide provisions or get more equity from the borrower. Particularly with the Basel III coming. If this becomes systemic, banks needs to be bailed out by the government.
        And guess where the government gets the money. From taxes. And who pays taxes? Oh yeah! you and me!
        And during economic turmoil, who do you think gets the money first. The rich people represented by the banks and whatever leftovers are thrown to normal citizens like throwing foods to the dogs.

      • http://profiles.google.com/rtmaramba riiyo nakajima

        Oh please stop talking. No one is interested.



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