Coconut water sales jump 260%


NATURAL PACKAGING . Coconut vendors in Lucena City expect brisk business after President Aquino noted after his arrival from the US that fit-conscious Americans are going cuckoo over coco water. DELFIN MALLARI JR./INQUIRER SOUTHERN LUZON

The value of coconut water exports rose by 260.55 percent to $1.32 million in the first quarter of 2012, the Philippine Coconut Authority (PCA) said in a statement.

PCA Administrator Euclides Forbes said the Philippines sold 4.49 million liters of coco water in the first quarter, a 300-percent jump from the 1.12-million liters sold in the same period last year.

Forbes said that this year’s volume of coco water export will exceed the 2011 total of 16.68-million liters. This was equivalent to $15.11 million in receipts, the PCA said.

Just like last year, the United States was the main buyer of Philippine coco water. Export earnings from the US increased by 426.75 percent to $3.94 million in the first three months of the year. Americans bought 3.72 million liters of Philippine coco water in the first quarter of 2012, against 796,887 liters in 2011.

When he visited the United States last year, President Benigno Aquino III promoted coco water, meeting with US businessmen who had put up a coconut water processing firm in Camarines Sur.

Coco water also made a strong showing in the Netherlands, which bought 189,800 liters, from 32,000 last year, and Australia, which registered a 362.55-percent volume increase to 65,2919 liters.

Forbes said coconut water had become a popular energy drink abroad because of its natural qualities and lack of chemical preservatives.

Coconut water is rich in potassium and magnesium, and contains a considerable amount of vitamin B which aids in strengthening the muscles, delaying fatigue and maintaining normal heart function.

It is also regarded as a good source of electrolytes and glucose and has been found suitable for intravenous rehydration. It is also a healthy and effective treatment for urinary stones.

Forbes stressed that the country needs to plant more coconut trees to be able to meet the growing demand for coconut products. He said the PCA is currently implementing an aggressive program to replace mature trees and fertilize coconut plantations.  Kristine L. Alave

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  • R

    BS Aquino is so mis-informed to think that he stumbled upon buko-juice or coconut water as a new source of dollars.

    In an article in Food Asia-navigator, datelined 2004, it states that the sports drink industry was already worth $1.0B.

    The same article actually headlines the UN FAO denying that it had granted the first patent to the Philippines for coconut-water processing technology. The Philippines is the third largest coconut producer behind Indonesia and India. That was in 2004.

  • rosamistika16

    i’m a number 1 consumer of buko juice unfortunately all young coconut that i find in the store shelves are from thailand and malaysia! hope the government will also be able to export this in other countries not just in america or australia or netherlands.

  • w33k3nd3r

    I just love fresh buko juice. It’s just so good! We’re lucky to have it in spades!

  • Winroe DC

    maganda gawin ng government natin yung coco juice i-market din dito yan sa atin, maging available sa lahat ng stores maliit man o malaki, palitan yung soft drinks na dala ng mga americans sa atin na sumisira sa health nating mga Filipino.

    • boyfarmer

       meron na tayo fresh buko juice sold at the bangketa, naturally fresh at hindi dumaan sa processing at hindi nahaluan ng toxic preservatives

      • Winroe DC

         Yes, I know available sya sa atin but not like soft drink available kahit sari-sari store…maganda siguro kahit yung processed para may competitor na mas healthy yung soft drink.

  • James

    mas mabenta p din a coco lumber dito sa pinas, maski tanungin mo p sinong ngppgawa ng bahay. so pano ddmi ang puno ng niyog n mgbubunga 

  • carlorocci

    Problema nito nagkakamatay yun mga puno ng buko dahil sa peste…..May nagawa nakaya ang Dept. of Agriculture dito….huhuhuhuhu…

  • nelsonkamloon

    I strongly to our beloved President Aquino to put up another processing firm in Mindanao where most of the areas are planted w/ coconuts. In fact one of the major sources  of living in this island is coconut.

  • akramgolteb

    Oy mga negosyante, baka magexport na naman kayo ng coco water sa china tapos pag may embargo dahil sa kawalanghiyaan at katraydoran ng mga insect (another spelling for instik) magreklamo na naman kayo na kasalanan ng gobyerno. WAG MAGEXPORT NG COCO WATER SA CHINA!

  • Sal

    “When he visited the United States last year, President Benigno Aquino
    III promoted coco water, meeting with US businessmen who had put up a
    coconut water processing firm in Camarines Sur.” – sayang dapat tayo ang nagpapatayo ng mga processing firms at tayo din ang nageexport nito para ang kita ay sa atin lang din. Pilot scale industries anyone?

    • boyfarmer

       That’s the concept the framers of our constitution had, nationalist economy encouraged by the leftists, discouraging  foreign investors, protect Filipino business and encourage Filipinos to establish businesses ourselves. Now the Philippines is dirt poor.

    • Zen

      It is easier to get into the US market if US companies are pushing it. In this case, American coco processing firms will naturally pressure their government to admit our coconut products because the business includes American revenues. The picture is very different if it is a Filipino coco processing firm selling its coconut products to the US. The American department of trade, seeing that they are just buyers and not earners in this model, will put up a lot  of barriers to prohibit the products’ entry into the US market. There is nothing wrong here; the US is just protecting its market interest, which, in fact, we should emulate vice-versa to grow our industries. But there’s a way to turn the current model to our advantage: the China model. As soon as American coco processing firms put up their facilities here, our government and private enterprises should work together to replicate the US technologies and management practices to put up Filipino-run processing firms. Give it 3-5 years, these locally run processing firms can match the quality of the American firms, and by sheer market price pressure–we are cheaper–we can attract distributors (buyers) in the US to shift to local processors away from American processors to increase their profit margins, given that the quality is the same. It’s like humping the US market from behind. But this entails a lot of nation-building mindset since the government must have the vision of growing an industry, not just a number of companies. Plus, local private enterprises must have the pride to compete with, not be awed by, US brands. The Chinese are doing it, the Koreans are doing it. The Japanese had done it. I believe Filipinos will have a harder time looking at Americans as competitors instead of benefactors because of our little brown brother mentality. But we can.

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